The 6 Best Retail Strategies for 2022: No.6 Retail People Strategies

People: The shopkeepers of today Select any retail business, and you are most likely to discover a culture of colleague collaboration, trust and respect. However, retail has a chequered history of human resource management and interpersonal approaches, to say the least. Even in the best run businesses today there is still plenty of scope for further innovation and disruption to the traditional personnel models. Overall, there is a growing appreciation-

Continue reading

The 6 Best Retail Strategies for 2022: No.4 Physical Shop Strategies

Physical shops: Places in our hearts & minds COVID was supposed to be the death knoll for physical shops. It was of course immensely damaging and resulted in many shops closing and businesses folding. Customers naturally migrated to digital channels, some permanently and others temporarily. Despite the whole channel being closed, the physical shop, in its best incarnations has already continued to bounce back. Despite everything, it is still the-

Continue reading

Everything’s Coming Up Roses: Cath’s Cornucopia

As part of VM-unleashed’s 10th anniversary year we take a look back at some retail milestones from the last decade and explain why each store’s message is as relevant for us today as it was then. Cath Kidston flagship store, Piccadilly London “Amongst the proud pillars of Piccadilly a little floral femininity has broken through the winter weather. Cath Kidston’s first flagship is a bright beacon of colour inviting the-

Continue reading

Converse Relationship: Clever Footwork to Customer Loyalty

As part of VM-unleashed’s 10th anniversary year we take a look back at some retail milestones from the last decade and explain why each store’s message is as relevant for us today as it was then. Converse flagship store, New York City “Converse know who they are! The key to brand success in 2013 is the commercial and emotional maximisation of the brand personality. Converse is the best example of-

Continue reading

5th Joy of a Retail Spring – Profit from Queue Management

An effective and efficient queuing strategy has many benefits from minimising abandonment, increasing loss prevention, stimulating incremental impulse sales, loyalty building and customer service engagement.   Failure to control and maximise the queuing opportunities means a retailer will never find that “sweet spot” of happy customers willing to queue and engage whilst delivering additional impulse sales what is the “sweat spot” for queue waiting time linked to impulse sales? how do I-

Continue reading

Home Cooking: IKEA’s Eating Evolution

It is not many yellow and blue moons ago that the food proposition at IKEA revolved around the manifestation of meatballs, supported stoically by sausages in rolls and competitively priced ice-cream cones with a choice of 3 syrups.   Whilst these destination delights are fully preserved for both loyal patrons and new generations to discover, the market leading home retailer is evolving the variety of its culinary concepts to satisfy-

Continue reading

Hema Global: New Blood in New Street

For a retailer with a long heritage Hema packs a powerful contemporary punch as it speeds into the newly refurbished New Street Station in Birmingham. On the fast track to becoming a global brand Hema now has 5 UK stores, with 3 of these in high traffic transport hubs including Stansted airport.   In the same vein as the comparative propositions of Tiger and Ale Hop Hema strives to cream-

Continue reading

Personally Speaking: Anthropology for the People

By name and now by nature, Anthropology is a retailer for the people. There may be more commercially obvious operators who adorn their assortment with monograms and a monotony of namesakes but Anthropology is carefully personalising its parchment, customising its cushions whilst maintaining its decidedly desirable approach to product design and display.   It’s beautifully created store adventures have occasionally focused on quirky categories displayed with boldness amidst the subtlety-

Continue reading

A Christmas Curiosity: Paddington & The Great Selfridges Shop

Capturing the moment as always Selfridges securely jumps on the Paddington band wagon, with a dedicated “Curiosity Shop” featuring all things duffly, marmaladey and beary as it creates a compelling proposition for London tourists from as far as deepest Peru.   Paddington is the winter blockbuster film, based on the children’s books of a bear who is found, and finds himself in London. Selfridges links all the elements together with-

Continue reading

Globe Theatre Economics: Pinterest Gallery

“Where there are people there are customers” and the Globe Theatre in London maximises the eternal interest in England’s bard with an assortment of gifts, merchandise and souvenirs bursting with both imagination and creativity, yet developed with no small degree of commercial acumen and business foresight. A combination of art and artefacts that would surely have impressed the great man himself. Follow VM-unleashed! Ltd’s board Global Economics: Selling the Theatre-

Continue reading