Discover a ‘Five-Star Christmas: “Meaning in the Retail Madness”

“An excellent read *****” “Valuable reference for anyone in retail *****” “This book is more relevant now than ever! *****” ‘Meaning in the Retail Madness’ explains how touchpoints have replaced channels, how linear supply chains will become circular, why assortments are increasingly virtual, how physical is turning to local, and why products and shops are not necessarily made for each other anymore. It supplies a blueprint for retail’s new ‘agile-

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The importance of teaching my LCF students about ‘Looking-In & Looking-Out’ when researching and defining brand propositions.

My exciting project with the London College of Fashion (LCF) this Autumn is progressing well. The student groups have been matched with young designers, part of the alumni at LCF. The Collaborative Challenge for the students is to work with their designers and evolve these fledgling businesses into complete market propositions with commercial channel strategies, target customer profiling, and with brand identities brought to glorious life with physical shop visualisations,-

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Supply & Demand: Always driving the fortunes and misfortunes of retailers

Supply & Demand: Always driving the fortunes and misfortunes of retailers The latest retail sales figures do not make good reading. Everything from footfall to sales volumes, margins and profits are down. Behind the data the customer is quaking under the pressure of rising costs and inflation. This is the news. The reality of the ‘new normal’ after COVID is more about the balance between digital and physical sales. In-

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‘Selling-our-Souls’ for product salvation

‘Selling-our-Souls’ for product salvation Certainly, for those amongst us not born with a mobile in our hands, the thought of giving away our personal data and intimate thoughts and activities to brands and retailers sometimes seems quite shocking, intrusive at the very least. We spend our lives opting out of data sharing whenever we take on the latest apps, beginning any new involvement with brands and retailers on the data-

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How to think & act like a ‘Digital-first’ brand or retailer

What even is a digital-first brand or retailer? What does digital-first actually mean? In essence, it is the culture and the practice, of putting digital considerations of every kind at the forefront of strategies and operations. To be digitally-led. To be digital-first. It is the key for every business now. And it is equally essential irrespective of what your relative retail sales are from digital and physical channels. In fact-

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IKEA: The value of ‘groundwork’ not ‘deskwork’ . From ‘customer to community experiences!’

IKEA: ‘A lively happening’ coming soon to a place nearby There are many interesting learnings from the opening of the new IKEA shops across the globe, not least the fact that the roll-out is happening at a pace against a back-drop of shop closures, particularly amongst established chains. There is much to digest in the location of the shops, the retail and social environments that IKEA is creating around them,-

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Enable yourself for 2022: How to think & act like a ‘Digital-first Retailer’

What is a Digital-first retailer? What does digital-first, or being digitally led, actually mean? They are the buzzwords of the moment, the latest in a lengthening line of technology originated expressions that have in turn become essential to retail. It is the supercharged increase in digital retail sales that has prompted a spiraling interest in new ways to organise businesses and their processes. It is the key for every retailer-

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“Saving Planet Retail” From ‘Economies of Scale’ to ‘Scale of Economies!’

From ‘Economies of Scale’ to ‘Scale of Economies!’ The principle behind making money from ‘economies of scale’ is to produce high volumes of products, which reduces the individual unit cost. The more you make and the more you sell the greater the margin and the greater the profit. ‘Economies of scale’ profit is made in the buying process. The principle behind making money from ‘scale of economies’ is to generate-

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Community Location Planning: A Circular Approach

Community Location Planning: A New Angle on a Circular Approach Retailers are having to drastically re-think many of their commercial practices. Location planning departments will be at the head of the queue when it comes to looking for new answers. Scratching their heads for an alternative strategic approach to where and why they open and close stores. Traditional traffic analysis and demographic profiling should still be the bedrock of decision making.-

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Customer Experience Analytics: Which comes first…the Chicken or the Egg?

Which should come first, the chicken or the egg? How long will the chicken stay for, where will she go, and how many eggs will be in her basket?   The answers to customer experience analytics still seem tantalisingly out of reach for many retailers.   This year’s RBTE event at Olympia had its fair share of new IT initiatives as well as more established applications, refreshed, re-invented and re-packaged.-

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