Category: visual merchandising
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No.17: Don’t let your customers get ‘lost in space’ or ‘over-powered by product!’ – 52 Steps to the Perfect Shop
Post No.16 in the weekly newsletter series: ‘52 Steps to the Perfect Shop!’ You too can have ‘The Perfect Shop’ by this time next year! We have introduced the 3 fundamental types of shop layout, the grid, race-track and free-flow, and explained why it is important to select the most appropriate for your product proposition…
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No.16: There is only one best layout for any single shop! – 52 Steps to the Perfect Shop
Post No.16 in the weekly newsletter series: ‘52 Steps to the Perfect Shop!’ You too can have ‘The Perfect Shop’ by this time next year! When it comes to creating the layout of your physical shop there are several obvious and fundamental principles that will go a long way to making your shop successful. And…
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No.15: Build your beautiful assortments before you build your beautiful shops! – 52 Steps to the Perfect Shop
in assortment structure planning, product development, retail, retail management, retail organisations, retail strategy, shop of the future, space management, space planning, store experience, store layout, store operations, telling product stories, visual merchandising, visual merchandising operations, vm operationsPost No.15 in the weekly newsletter series: ‘52 Steps to the Perfect Shop!’ You too can have ‘The Perfect Shop’ by this time next year! It may surprise some followers and readers that we have made it to step no. 15 in the ’52 Steps to the Perfect Shop!’ without having discussed designing shops, store…
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No.14: Hero Products. Display what your customer wants to buy…not what you want to sell! – 52 Steps to the Perfect Shop
in assortment structure planning, branding & visual communication, customer experience, customer-engagement, impulse retailing, product development, retail, retail brand heritage, retail strategy, sales promotions & events, space management, space planning, store experience, store layout, store operations, store theatre, telling product stories, visual merchandising, vm operationsPost No.14 in the weekly newsletter series: ‘52 Steps to the Perfect Shop!’ You too can have ‘The Perfect Shop’ by this time next year! Make room for ‘heroes’ in your shops. Your hero products live for excitement so lets show them off to the customer What are your hero products? They are the products…
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No.13: Fashion themes must be ‘Moments through Time’ not just a ‘Moment in time!’ – 52 Steps to the Perfect Shop
in analytics, assortment structure planning, customer experience, fabrics, fashion, fashion accessories, multi-category, product development, retail organisations, space management, store operations, store theatre, supply-chains, telling product stories, visual merchandising, visual merchandising operationsPost No.13 in the weekly newsletter series: ‘52 Steps to the Perfect Shop!’ You too can have ‘The Perfect Shop’ by this time next year! Our fashion shops must stimulate and they must inspire. In contrast to categories, ‘themes’ with coordinated options of different categories are an essential part of this inspiration. Themes can inspire…
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No.12: Category stories are not boring! They add power & authority to shops. – ’52 Steps to the Perfect Shop!’ – 52 Steps to the Perfect Shop
Post No.12 in the weekly newsletter series: ‘52 Steps to the Perfect Shop!’ You too can have ‘The Perfect Shop’ by this time next year! There’s a popular mis-conception amongst retailers that category displays in shops are not the most exciting way to attract customers. Facing after facing of the same product in every colour…
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No.11: Avoid Visual Chaos in your shop. Display only 3 types of product story! – 52 Steps to the Perfect Shop
in assortment structure planning, customer experience, fabrics, fashion, impulse retailing, packaging, retail, sales promotions & events, space management, space planning, store experience, store layout, store theatre, telling product stories, visual merchandising, visual merchandising operations, vm compliance, vm operations, VM Selling Toolkit, VManalyticsPost No.11 in the weekly newsletter series: ‘52 Steps to the Perfect Shop!’ You too can have ‘The Perfect Shop’ by this time next year! What do we fill our stores with? The literal answer, of course, is products. However, if you want to be a successful retail business with profitable shops then it’s important…
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No.10: ‘The Golden Equation for Perfect Shop Space!’ – 52 Steps to the Perfect Shop
in assortment structure planning, branding & visual communication, customer experience, retail, retail management, retail strategy, space management, space planning, store experience, store layout, store theatre, telling product stories, visual merchandising, visual merchandising operations, vm compliance, vm operationsPost No.10 in the weekly newsletter series: ‘52 Steps to the Perfect Shop!’ You too can have ‘The Perfect Shop’ by this time next year! It is often said when writing music that it is not the notes that make the song, it is the spaces in-between. Similarly when it comes to shop space planning,…
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No.09: ‘Every store is different, but every linear metre is the same!’ – 52 Steps to the Perfect Shop
in assortment structure planning, retail, retail management, retail organisations, space management, space planning, store experience, store layout, store operations, store operations audits, store operations compliance, telling product stories, visual merchandising, visual merchandising operations, vm compliance, vm operations, VM Selling Toolkit, VManalyticsPost No.09 in the weekly newsletter series: ‘52 Steps to the Perfect Shop!’ You too can have ‘The Perfect Shop’ by this time next year! I’ve worked with many retail businesses, with many shops. We always go on a tour of their shops. Sometimes all of the shops are bad, rarely all of the shops…
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No.08: ‘Visual Merchandising: Open this box of delights with care!’ – 52 Steps to the Perfect Shop
Post No.08 in the weekly newsletter series: ‘52 Steps to the Perfect Shop!’ You too can have ‘The Perfect Shop’ by this time next year! Now that we’ve started working in linear metre ‘Product Story Blocks’ we can really start to plan and control the visual look of our displays. As we are hopefully learning,…
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You too can have ‘The Perfect Shop’ by this time next year!