Category: website excellence
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Online retailing is becoming ‘expert in ‘selling’ but forgetting ‘how to give’
Online retailing is becoming ‘expert in ‘selling’ but forgetting ‘how to give’ I am sure I am not the only one to have been disappointed and disgusted at the condition of some products that arrive on my doorstep, from online retailers. My latest experience was the receipt of some ladies coats from one of the…
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Amazon Wardrobe: Facilitating returns to drive sales
Amazon Wardrobe: Facilitating returns to drive sales Taking the customer’s money is only half the story of retail. In fact, giving the money back is threatening to become the primary activity in an online world where the customer is now calling the shots. A landscape has formed where the customer returns at will, and the…
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Bloom & Wild: Delivering a fragrant revolution
Bloom & Wild: Delivering a fragrant revolution I’d recommend that we all spoil ourselves with flowers. Not, for the hell of it, and not any flowers. Just those delivered by Bloom & Wild. Their story is not about flowers, no matter how beautiful they are, but about disrupting a market where with one decisive initiative they…
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