customer-engagement Archives

Retailers walking ‘the Tight rope of Trust’ in their quest for customer loyalty.

Retailers walking ‘the Tight rope of Trust’ in their quest for customer loyalty. Interesting to hear that Frasers, which has evolved out of the Sports Direct brand, is planning to launch a loyalty club and subscription. It hopes to emulate the likes of Amazon Prime. Amazon has an enviable stable of content and benefits that make the annual Prime membership of $100 or so good value, from low prices, huge-

The ‘Passion Supply Chain’ delivering customer engagement and commercial success.

The fundamental purpose of any retailer is to bring together a physical customer and a physical product, irrespective of whether the sale is made in a physical shop or online. A successful supply chain is therefore a pre-requisite for any retail business. However, managing the ‘beast’ of the supply chain to ensure customers and their products are ultimately in the same place, at the same time, is not going to-

What makes a customer love a retailer? It is about keeping your promises!

Retail Week has published its annual list of the most-loved retailers in the UK. Interestingly if you are looking for big picture trends relating to product sectors, or types of retailers, you will struggle to discover any conclusive findings. Understandably retailers that deliver low prices are very well represented in the cost-of-living climate, but by no means are all low price retailers loved. Some, are clearly not loved at all.-

Why Independent Retailers need to be Less Independent!

It was my great pleasure to be the guest of Health Stores Ireland, at their “Putting Our Best Foot Forward” gathering, in Shannon last weekend. The health store sector is perfectly placed to grow and flourish in a world where consumers are increasingly looking to be more proactive in their health, wellbeing, fitness, and mindfulness. It is also a sector filled with passion-driven independent retailers owned by people who embrace-

Why Local Shopkeepers have more ‘Retail Intelligence’ than retail multiples!

Disruptive pureplay retailers have brought about an essential change to traditional business structures and processes. Well, ones that have watched and have quickly learned themselves. Best practice retail businesses now put the customer and customer data at the heart of the business. Customer centric & data centric. Everyday processes and new initiatives begin and end with the customer. Informed business act quickly, learn again from the customer, adapt, and improve.-

Why Independent Retailers should naturally make the best social media influencers!

Have you ever wondered why shopping on a good local high street takes so long? Well, there may be negatives such as finding somewhere to park, particularly if its popular, but once in situ it is largely down to becoming immersed in the whole shopping experience. You discover new and unusual products that require further inspection, you bump into friends in the street and pass some time, and maybe you-

How ‘Passion Supply Chains’ enable Local Independent Retailers to compete commercially and win!

I’m often asked how small independent retailers can compete against the scale efficiencies and operational expertise of larger chains. There are in fact, many ways, but always my first answer is about being authentic, about generating a unique passion. That ‘passion’ must be genuine. It needs to be engaging and infectious. And that can only be a reality if the owner and the colleagues take an active interest in the-

In 2023, Keep your ‘Retail Feet’ firmly on the Ground. Physical is back with a vengeance!

It’s the time of year when the Christmas period sales results come in, and the assessment of winners and loses takes place. It is an interesting challenge this year as we are comparing 2022 to 2001, and also to pre-lockdown 2019. There is rich and unique analysis that can be drawn from this double comparison. My own Top 5 conclusions… The ‘Pureplay bubble’ has dramatically burst. Physical retail, in one-

Discussing ‘Experiential Retailing’: Hotel Chocolat – ‘Vertically Integrated Indulgence’

Listen to myself, Tim Radley, on the Louise Lally podcast, discussing the much vaunted but little understood concept of ‘Experiential Retailing!’ Join the free podcast now through this link…Retailing with Meaning Ep1 Store Concepts (podbean.com) The podcast features a discussion on Hotel Chocolat, a brand that not only transformed the ways to create, package and display chosolate, but also revolutionised the vertical supply chain behind the beans. Hotel Chocolat is-

Discussing ‘Experiential Retailing’: Dark Sugars – ‘Drama & theatre in Chocolate’

Listen to myself, Tim Radley, on the Louise Lally podcast, discussing the much vaunted but little understood concept of ‘Experiential Retailing!’ Join the free podcast now through this link…Retailing with Meaning Ep1 Store Concepts (podbean.com) The podcast features a discussion on Dark Sugars, and its chocolate destination shop on Brick Lane, with its wonderful and beguiling atmosphere. Dark Sugars is no ordinary chocolate shop. The trademark truffles, in evocative flavours,-