IKEA: The value of ‘groundwork’ not ‘deskwork’ . From ‘customer to community experiences!’

IKEA: ‘A lively happening’ coming soon to a place nearby There are many interesting learnings from the opening of the new IKEA shops across the globe, not least the fact that the roll-out is happening at a pace against a back-drop of shop closures, particularly amongst established chains. There is much to digest in the location of the shops, the retail and social environments that IKEA is creating around them,-

Continue reading

“Working with the Cottage Customer“ – Re-commerce & the Circular Economy

Tim Radley:“Re-commerce & the Circular Economy”The World Consumer Goods & Retail Forum 2022 23rd – 24th June 2022Amsterdam, Netherlands The re-commerce model, also known as the circular economy, has become an important strategy for many retail verticals, especially as physical retail continues to lose its footing. But it’s not without its challenges.In this session, Tim Radley will explore how the disruptors are seeing success and the common pitfalls to avoid-

Continue reading

“Encouraging Lifecycles with the Customer” – Re-commerce & the Circular Economy

Tim Radley:“Re-commerce & the Circular Economy”World Consumer Goods & Retail Forum 2022 23rd – 24th June 2022Amsterdam, Netherlands The re-commerce model, also known as the circular economy, has become an important strategy for many retail verticals, especially as physical retail continues to lose its footing. But it’s not without its challenges.In this session, Tim Radley will explore how the disruptors are seeing success and the common pitfalls to avoid Lifecycles-

Continue reading

The 6 Best Retail Strategies for 2022: No.5 Sustainability Strategies

Sustainability: Making more from less Time has long passed, from when a sustainable initiative was not much more than a smart marketing strategy. Sustainability has now irreversibly developed into something essential to establish commercial traction with many customers. Responsibility for sustainability has also shifted, from the marketing department to every department across a business. Products are being held up as icons of the sustainable age, and so too are the-

Continue reading

The 6 Best Retail Strategies for 2022: No.4 Physical Shop Strategies

Physical shops: Places in our hearts & minds COVID was supposed to be the death knoll for physical shops. It was of course immensely damaging and resulted in many shops closing and businesses folding. Customers naturally migrated to digital channels, some permanently and others temporarily. Despite the whole channel being closed, the physical shop, in its best incarnations has already continued to bounce back. Despite everything, it is still the-

Continue reading

The 6 Best Retail Strategies for 2022: No.1 Touchpoint & Location Strategies

Touchpoints: ‘Taking it to the customer’ The relationship is shifting from distinctive channels to a continuously changing number of touchpoints. These touchpoints cut across digital and physical channels. They are used by the customer as they please, often with little predictability. Speaking of channels is irrelevant. It is one brand delivering retail services to a transient customer. The touchpoints are used by the customer in two fundamental ways. For inspiration-

Continue reading

Introducing the new book ‘Meaning in the Retail Madness’

How to be an essential retailer Every retailer must now be essential, supporting the emotional lifestyle and well-being of the customer, as well as simply supplying products.‘Meaning in the Retail Madness’ explains how touchpoints have replaced channels, how linear supply chains will become circular, why assortments are increasingly virtual, how physical is turning to local, and why products and shops are not necessarily made for each other anymore.It supplies a-

Continue reading

Retail Metamorphosis: Lessons from Disruptive Lives

Retail Metamorphosis: Lessons from Disruptive Lives Hot on the heels of seeing the new John Lewis TV advert, here am I, watching a TV programme on caterpillars, butterflies and a variety of other creatures. And I’m thinking, as I ponder the challenges confronting the retail industry, that businesses would do well to learn a little from nature. A lesson in lifestyle From caterpillar to butterfly, the most common metamorphosis, the-

Continue reading

Retailers & Consumers: A Conflict of Space & Interests

The Evening Post:- 16th August “Retailers & Consumers: A Conflict of Space & Interests”   Many traditional retailers and their customers just don’t “get each other” anymore! A gap has appeared between the priorities of each, the desires, the realistic possibilities of buying & selling – a conflict of interest. The distance that divides the two camps is best seen when we look at the issue of space and more precisely-

Continue reading

Knowing the qualitative retail reality of your town centres

The Daily Post:- 13th June “Knowing the qualitative retail reality of your town centre”   I’ve walked on both sides of the retail High Street this week. On the one side I’ve been listening once again, as I’m sure you have, to more news of widespread store closures. This time it was House of Fraser. However what seemed so chilling on this occasion was the list of towns soon to-

Continue reading