The 6 Best Retail Strategies for 2022: No.4 Physical Shop Strategies

Physical shops: Places in our hearts & minds COVID was supposed to be the death knoll for physical shops. It was of course immensely damaging and resulted in many shops closing and businesses folding. Customers naturally migrated to digital channels, some permanently and others temporarily. Despite the whole channel being closed, the physical shop, in its best incarnations has already continued to bounce back. Despite everything, it is still the-

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Customer Experience Analytics: Which comes first…the Chicken or the Egg?

Which should come first, the chicken or the egg? How long will the chicken stay for, where will she go, and how many eggs will be in her basket?   The answers to customer experience analytics still seem tantalisingly out of reach for many retailers.   This year’s RBTE event at Olympia had its fair share of new IT initiatives as well as more established applications, refreshed, re-invented and re-packaged.-

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Future of Visual Merchandising: Tim Radley- Retail Design Expo

“The Future of Visual Merchandising: – Are we there yet?” Tim Radley, CEO VM-Unleashed Speaking at The Retail Design Expo 3rd May 2018  – 10-40 am Olympia, London   You don’t need me to alert you to the fact that retail is in very unchartered territory at the moment as a combination of e-commerce & social media, expensive store portfolios, business rate adjustments and the customer’s changing behaviour towards almost-

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VM Trends: Tim Radley in Discussion – Retail Design Expo’17

VM Trends: “An End to ‘Easy’ Visual Merchandising!” Tim Radley, CEO of VM-Unleashed! will be in discussion at the Retail Design Expo 2017 Please come, listen and join in on Monday 8th May, 12pm. May 8-9, 2017, London Olympia.   Tim Radley is the founder of retail specialist consultancy VM-Unleashed! His expertise comes from 25 years of working with, and helping, a wide variety of UK and international businesses with their retail performance, store experience-

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Sales = Traffic x Conversion: The Complexities of a Simple Equation

Knowledge of traffic and conversion is essential to measure and maximise sales opportunities across stores, however the knowledge of traffic and conversion by category display within the store reveals the mysteries of the shopping experience and promises the riches of increased sales productivity for every gondola, wall and precious retail square metre.   What retail success boils down to is selling as much as possible to as many people as-

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Retail Integration: store layout with the customer experience

Planning your store layout for maximum profit illustrates yet again the importance of integration within a retail business, the bringing together of the commercial and the emotional, the marriage of the beauty and the beast. On the one hand the store needs to be functional and based on sound commercial strategy and decision making whilst on the other hand it needs to be emotional to stimulate additional sales and profit.-

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“Getting the quality from quantities!” how to benefit from retail benchmarking and analytics

Almost everything is measurable and comparable in retail stores but the benefits only come through understanding the implications and the opportunities that lay within the many depths of the powerpoint charts and excel graphs.   Firstly, benchmarking should not be blind but focused on areas of commercial opportunity and the improvement of sales, profit and customer experience KPIs. So as much experience is required in knowing what to compare and measure,-

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Retail Video Analytics: “Which came first, the chicken or the egg?

“Which came first, the chicken or the egg? How long did the chicken stay for, where did she go, and how many eggs were in her basket? Store Analytics – eggs-plored and eggs-plained!   There’s a general feeling that store analytics, using video technology to monitor the movement of customers, their dwell times, engagement rates and conversion rates within stores, has a great deal to offer in terms of store-

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75 things you should know about your stores: No.24 “Idle Time”

The capacity exists to understand every detail of your stores, the way that customers move around them, are attracted to assortment displays, are tempted into touching product and are compelled to convert their engagement into sales. An incredible journey is just beginning!   No.24. “Idle Time” Just as music is defined by the silence between notes, the life of a store is equally about what doesn’t happen as much as what does,-

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Where is the proof for confident investment in retail store improvements and new initiatives?

Let’s face it any changes to our stores are investments. Some initiatives are clearly more of a financial investment with definite budgets and costs, but in times were retail teams are lean and schedules already full of essential tasks then sometimes investment in time, hours, days and weeks to develop and deliver something new in stores is more difficult to make.     More than ever retail CEOs and managers-

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