branding & visual communication Archives

Discussing ‘Experiential Retailing’: Hotel Chocolat – ‘Vertically Integrated Indulgence’

Listen to myself, Tim Radley, on the Louise Lally podcast, discussing the much vaunted but little understood concept of ‘Experiential Retailing!’ Join the free podcast now through this link…Retailing with Meaning Ep1 Store Concepts (podbean.com) The podcast features a discussion on Hotel Chocolat, a brand that not only transformed the ways to create, package and display chosolate, but also revolutionised the vertical supply chain behind the beans. Hotel Chocolat is-

Discussing ‘Experiential Retailing’: Dark Sugars – ‘Drama & theatre in Chocolate’

Listen to myself, Tim Radley, on the Louise Lally podcast, discussing the much vaunted but little understood concept of ‘Experiential Retailing!’ Join the free podcast now through this link…Retailing with Meaning Ep1 Store Concepts (podbean.com) The podcast features a discussion on Dark Sugars, and its chocolate destination shop on Brick Lane, with its wonderful and beguiling atmosphere. Dark Sugars is no ordinary chocolate shop. The trademark truffles, in evocative flavours,-

Discussing ‘Experiential Retailing’: Lush – ‘Nurturing Shiny Happy People’

Listen to myself, Tim Radley, on the Louise Lally podcast, discussing the future of physical shop concepts and omni-channel ‘Experiential Retailing!’ Join the free podcast now through this link…Retailing with Meaning Ep1 Store Concepts (podbean.com) The podcast features a discussion on Lush. I absolutely love taking people into Lush. My favourite shop is the one near Oxford Circus, in London. It is an experience where every sense is brought to-

Read “Creating Customer Lifecycles:” Coat Paints – A Brighter Future!

Join me, Tim Radley, in “Meaning in the Retail Madness,” discussing how considerations about the product lifecycle must now be extended forwards to the customer purchase, their relationship with the product, and its disposal. The retail lifecycle must evolve into the customer lifecycle. Solutions must make more use, and more uses, of what the customer buys. Turning away from the throwaway, embracing and enjoying what we have. The terminology needs-

Discussing Visual Merchandising & Shop Design: Zara – ‘A Storyteller by Design’

Listen to myself, Tim Radley, on the Louise Lally podcast, discussing the future of visual merchandising, and the changing world of physical shop spaces for both large brands and small independent retailing. Join the free podcast now through this link…Retailing with Meaning Ep2 ”Shop Merchandising and Display” (podbean.com) The podcast features a discussion on Zara. For me their name represents so much more than fast-fashion. They are restless innovators, from-

Read: “Passion Generators & End-to-End Facilitators” – The House of Vans

Join me, Tim Radley, in “Meaning in the Retail Madness,” discussing how retailing without passion is alienating consumers, and handing customer relationships to distributors. Modern retailing is so complex. It is now almost impossible to be an engaging brand & product innovator, and also best practice distributors of communication and physical stock. The game changing model involves ‘Passion Generators’ & ‘End-to-end Facilitators.’ Allowing retailers to focus on building product authority-

Discussing Visual Merchandising & Shop Design: Abercrombie & Fitch – ‘Creating Theatres for Retail’

Listen to myself, Tim Radley, on the Louise Lally podcast, discussing the future of visual merchandising, and the changing world of physical shop spaces for both large brands and small independent retailing. Join the free podcast now through this link…Retailing with Meaning Ep2 ”Shop Merchandising and Display” (podbean.com) The podcast features a discussion on Abercrombie & Fitch. For me their name still stirs up magic and wonder, despite their slow-

Discussing Visual Merchandising & Shop Design: Crate & Barrel – ‘The founders of modern VM?’

Listen to myself, Tim Radley, on the Louise Lally podcast, discussing the future of visual merchandising, and the changing world of physical shop spaces for both large brands and small independent retailing. Join the free podcast now through this link…Retailing with Meaning Ep2 ”Shop Merchandising and Display” (podbean.com) The podcast features a discussion on Crate & Barrel. For me their name and visual merchandising are synonymous. Visiting their famous flagship-

‘Is Brand more important than Product?’ A question for students at the London College of Fashion (LCF)

The LCF student’s collaborative challenge module is now entering the creative phase. Always a fascinating period of any project, when all of that valuable research and benchmarking needs to be translating into customer facing outputs. The students are so tech native that visual imagery and social media communication is second nature to them. It is the polar opposite to me and many of the lecturers who were initiated into retail-

Discussing Sustainability & Ethical Retailing: Elvis & Kresse – ‘Masters of Slow Fashion’

Listen to myself, Tim Radley, on the Louise Lally podcast, discussing the world of retail sustainability, from diverse shopping channels, rental & second-hand resell, to on-demand manufacturing & the virtual inventory, and how sustainability, ethical governance and diversity are intrinsically linked. Join the free podcast now through this link…https://www.podbean.com/ew/pb-ua8ca-1307ed8 The podcast features a discussion on Elvis & Kresse. Their story is fascinating. Several years ago, they discovered that the London-