Category: packaging
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The need to make more money from selling less is becoming a fact of modern retail life.
in circular retailing, customer experience, customer service, customer-engagement, ethical retailing, health & beauty, in-store services, meaning in the retail madness, packaging, personalisation, re-sell, recycling, retail businesses, retail management, retail organisations, retail strategy, shop of the future, sustainabilityThere are fundamentally 4 ways to make more money in your shops. You can get existing customers to visit more often, you can get them to spend more each time, you can attract more new customers, or you can put up your prices. On pricing, whilst each retailer has its own unique situation, its stage…
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No.11: Avoid Visual Chaos in your shop. Display only 3 types of product story! – 52 Steps to the Perfect Shop
in assortment structure planning, customer experience, fabrics, fashion, impulse retailing, packaging, retail, sales promotions & events, space management, space planning, store experience, store layout, store theatre, telling product stories, visual merchandising, visual merchandising operations, vm compliance, vm operations, VM Selling Toolkit, VManalyticsPost No.11 in the weekly newsletter series: ‘52 Steps to the Perfect Shop!’ You too can have ‘The Perfect Shop’ by this time next year! What do we fill our stores with? The literal answer, of course, is products. However, if you want to be a successful retail business with profitable shops then it’s important…
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‘Making the most of the winter blues?’ IKEA have it in the bag!
in assortment structure planning, branding & visual communication, customer experience, customer-engagement, disruptive retail, food & drink, home, in-store services, internationalisation, location strategy, packaging, personalisation, pop-up stores, retail brand heritage, retail businesses, retail management, retail strategy, sales promotions & events, shop of the future, store experience, store theatre, telling product stories, town centre planning, visual merchandising, windowsIKEA is so much more than a retailer of things. It is a business driven by a philosophy of innovation and ideas, and not least, a dry Scandinavian sense of humour. The brand will magnificently be seen in all of its glory soon, when it opens its London West End flagship store in Oxford Circus,…
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When ‘thoughtful’ becomes ‘thoughtless!’ – The Damning Data behind our Merry Christmas.
in analytics, disruptive retail, ethical retailing, fashion accessories, fast fashion, health & beauty, jewellery, ladies fashion, meaning in the retail madness, packaging, pre-loved, recycling, retail, retail businesses, retail management, secondhand, store operations, supply-chains, sustainabilityBritish shoppers are expected to send back £1.5bn worth of Christmas gifts this year, according to new research by Manhattan Associates. These are not the presents bought or the presents kept, this is the eye-watering figure of the presents that nobody wants. And the data just keeps on giving… As per usual the editorials focus…
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More Lush. More fun than ever!
in assortment structure planning, branding & visual communication, customer experience, customer service, customer-engagement, health & beauty, impulse retailing, in-store services, packaging, Pinterest Gallery, retail, retail businesses, retail management, retail strategy, shop of the future, space management, space planning, store experience, store layout, store theatre, telling product stories, visual merchandisingUntil last week my favourite and most fun shop experience would have been the Lush shop on Oxford Street. It isn’t anymore. It’s the new Lush shop on Longacre in Covent Garden! The new concept takes everything that has always been so special about the Oxford Street experience and has wrapped it up in a…
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Søstrene Grene: Sisters delightfully doing it for themselves!
in accessories, assortment structure planning, branding & visual communication, customer experience, customer-engagement, fashion accessories, health & beauty, home, impulse retailing, internationalisation, jewellery, multi-category, new retail, packaging, Pinterest Gallery, retail, retail brand heritage, retail businesses, retail strategy, sales promotions & events, space management, space planning, store experience, store layout, store operations, store theatre, sustainability, telling product stories, value retailing, visual merchandising, visual merchandising operationsSøstrene Grene simply means the Grene sisters, in Danish. However, when it comes to this wonderful retailer of everything from spices to pencils, candles to cardigans, that is the only thing which is simple or ordinary. As they say, this is a delightfully different store! The brand paints a picture of two sisters, Anna &…
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Rituals: Lighting an intimate landscape of shape & colour
in branding & visual communication, customer experience, customer-engagement, disruptive retail, health & beauty, omni-channel retailing, packaging, personalisation, Pinterest Gallery, retail strategy, shop of the future, space management, space planning, store experience, store layout, store theatre, telling product stories, visual merchandising, windowsI may not fall within the usual customer profile demographic of Rituals, but i find myself mesmorised by the beauty of their shops. I always find myself pulled inside. It would seem that in a world where many commercial retailers have either forgotten, or are simple unaware, of the emotional power on customers, of outstanding…
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Body Shop: Seeking a change in fortune for this rough-cut diamond
in branding & visual communication, brave-words, customer experience, customer service, customer-engagement, disruptive retail, ethical retailing, health & beauty, impulse retailing, in-store services, packaging, product suppliers, recycling, retail, retail brand heritage, retail businesses, retail management, retail organisations, retail strategy, store theatre, sustainability, telling product storiesWhere do you begin with the story of Body Shop. So many twists and turns, and so many lessons. Anyone who remembers the 1980s and 1990s experienced a totally new retail concept. Body Shop was way ahead of its time in the world of conscientious cosmetics and toiletries. It was primarily a producer, ensuring that…
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Time for us to create our own certainty in this world of retail uncertainty.
If there has always been one certainty in the retail industry, then it is uncertainty. We deal with customers who are unpredictable. We forward guess every season in terms of what we should stock in the hope we can sell it. We are at the mercy of the weather, the geo-politics of the world and…
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Søstrene Grene: Delightful Pinterest board
in accessories, assortment structure planning, branding & visual communication, customer experience, fashion accessories, health & beauty, home, impulse retailing, internationalisation, jewellery, multi-category, new retail, omni-channel retailing, packaging, Pinterest Gallery, retail, retail brand heritage, retail organisations, retail strategy, sales promotions & events, space management, space planning, store experience, store layout, store operations, store theatre, telling product stories, visual merchandisingAs they say, this is a delightfully different store! The brand paints a picture of two sisters, Anna & Clara, who wanted to bring creativity, aesthetics and joy to everyone through their products, opening their first store in the Danish city of Aarhus in 1973. They are now present in 16 countries with over 300…
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’52 Steps to the Perfect Shop!’
weekly newsletter
For everyone looking to improve their physical shops,
or even thinking of opening their first pop-up or permanent shop,
we have written the ’52 Steps to the Perfect Shop!’ weekly newsletter, delivered direct to your inbox.
You too can have ‘The Perfect Shop’ by this time next year!