packaging Archives - VM Unleashed

The 6 Best Retail Strategies for 2022: No.5 Sustainability Strategies

Sustainability: Making more from less Time has long passed, from when a sustainable initiative was not much more than a smart marketing strategy. Sustainability has now irreversibly developed into something essential to establish commercial traction with many customers. Responsibility for sustainability has also shifted, from the marketing department to every department across a business. Products are being held up as icons of the sustainable age, and so too are the-

Elvis & Kresse: Fighting Fashion Fire with Fire

Elvis & Kresse: Fighting Fashion Fire with Fire So much of the exciting retail scene of today is coming from people with a real passion. The passion is not necessarily for retail initially but comes as a natural evolution of a wider passion for a philosophy, for values and for life. Elvis & Kresse is one of those truly inspirational retail brands that you don’t come across every day. However,-

John Lewis: What’s in a logo?

The Morning Post:- 10th September “John Lewis: What’s in a logo?” So, John Lewis has dramatically unveiled to the world the delivery of its new strategy. A variety of channels, most noticeably a glorious new TV advert, bring to life the retailer’s desire to create an unparalleled customer experience based on its services and the historical strength of its people – or partners. As part of these ambitious initiatives it-

Dyson: Designs on Disruption a Retail Lesson for Us All

The Evening Post:- 3oth July “Dyson: Designs on Disruption a Retail Lesson for Us All” For those people who have been in the retail business for more than a few years, or have been working in a traditional retail business for what might seem more than a few years, it must appear as though disruption in retail is only for others! However, many so-called disruptors are simply self-evangelists of their-

Pop-Up for Tea: Tasteful Treats from Wedgwood

A mere meander from the horticultural highlights of the Chelsea flower show is a marriage made in heritage heaven between Wedgwood and John Lewis. Just a few steps into the foyer of Peter Jones in Sloane Square is a land of serene ceramics and tasteful elegance, a month-long pop-up experience that turns tasteful into tasty as the setting for the Wedgwood Conservatory Cafe, a place of tranquil relaxation and-

Packing the Hackett Punch: Attending to Vending Detail

Value is not a reality of price alone but the perception of benefit over price. Perception in itself can be the clear communication of reality or the addition of emotional attributes that ultimately constitute brand value. For a retailer like Hackett in a competitive swell of quality menswear brands using every available tool to enhance the value of the brand heritage, leveraging every luxury thread to add value and-

Hunter Gatherer: More than Just a Rainy Day

A perennial problem for any noteworthy brand with a reputation built on an icon is the development of a wider commercial proposition away from the sanctuary of its established safe-haven. Hunter rules the rainy roost for premium Wellington boot buyers and is currently circumnavigating the choppy waters of expansion developing an assortment for the wider world of inclement conditions, encompassing everything from jackets and jumpers to a full range-

Lush Pastures New: More than Merely Cosmetic

Simply as a concept Lush began its life as one of the most innovative and exciting brands ever conceived. In a world of copycats and unsubtle insurgents it’s easy to forget that the idea of tasty toiletries dressed up as fresh fayre, chalk-boards championing cosmetic concoctions and bath-bombs transforming every aquatic adventure all came first from the land of Lush. If the familiar concept is more akin to a-

Aaah Bicester! Tasty Temptations in “Tesco Town”

It’s fair to say that Tesco has always been at the vanguard of UK supermarket design from its famous 3D animated penguins and oversized banana signage to the opening of the UKs first true hypermarket concept, experimentation with category management with a focus on customer journey and missions to its collaboration on convenience and petrol forecourt retailing. And so In a time of turmoil it is no surprise that-

Italian Export: Satisfying the Appetite for Eataly

Italian cuisine has always travelled well, but its global reach and reputation has been taken to new levels of excellence by the Eataly concept, combining its prestigious packaged products and finest fresh fayre with a variety of eateries from formal restaurants, to pizzerias and casual coffee bars. From New York to the New East it continues to evolve and engage. Its latest incarnation comes home to Milan, to the heart of-