Judging begins for the VMRD Retail Design Awards 2022

It is that exciting time of year again, to begin judging the entrants for the 2022 VMRD Retail Design Awards. From experience as an awards presenter, I know that the ceremony itself is a great spectacle and a place of high excitement and emotion. These awards mean a lot in the retail industry in Asia and beyond. It is quite an accolade. However I have to say that I also-

Continue reading

Remake – circularity for the beauty & indulgence of fabric

Remake – circularity for the beauty of fabric Let me introduce Remake to all you fashion followers. This brand lacks nothing in innovation and creativity but has an extraordinary backstory. Remake STHLM started in 2002. It designs and produces fashion that is sustainable for both people and the environment. The materials they use come from gifts donated to the Stockholm City Mission. All of the creations are one-off. They are-

Continue reading

The 6 Best Retail Strategies for 2022: No.2 Product Assortment Strategies

The Product Assortment. ‘The Crowning of the King’ ‘The Product is King’ or so the old-adage goes. It seems strange to doubt this statement. After all, retail is the process of bringing the product and the customer together. Product is still at the heart of retail, of course, but its role as ‘absolute king’ is changing. Whilst in some businesses it is still everything, in others it is just a-

Continue reading

Zara: moving stylishly from linear to lateral processes

Zara: moving stylishly from linear to lateral processes Linear processes push product through the system and into shops. They make money from buying & supply efficiency. Lateral processes consider at every stage the qualitative attributes of the product. They enhance and add-value to the assortment. They make money from selling. From selling more, and selling better. Zara at its inception, disrupted the balance of linear and lateral processes in its-

Continue reading

Selfridges Designer Street Room: A Pavement Perspective

As you’d expect there’s been a bit of a media blitz surrounding the appearance of a Skate Bowl in the middle of Selfridges flagship store on Oxford Street. Never one to shy away from innovation it is nonetheless a refreshing story, a positive spin on the department store sector. Whilst the Skate Bowl is sensational in concept and delivery, it is part of a wider departmental concept, which is the-

Continue reading

Nudie Jeans: The Antidote to Mass Merchandising

nudie-jeans-antidote-to-mass-merchandising

The Morning Post:- 12th August “Nudie Jeans: The Antidote to Mass Merchandising” If you want to experience something which is so far away from mass merchandising as it is possible to be then look at Nudie Jeans, and if possible, visit one of their stores. Nudie Jeans is a Swedish clothing brand originating in Gothenburg, founded in 2001 by Maria Erixon, a former employee and AD of Lee Europe and Swedish-

Continue reading

Great Yarns: The Untold Riches of a Humble Past

As part of VM-unleashed’s 10th anniversary year we take a look back at some retail milestones from the last decade and explain why each store’s message is as relevant for us today as it was then. The last decade has shown us that brands need to connect very strongly on an emotional level with their customers in order to survive and flourish. New brands arrive with a fanfare of future-

Continue reading

Packing the Hackett Punch: Attending to Vending Detail

Value is not a reality of price alone but the perception of benefit over price. Perception in itself can be the clear communication of reality or the addition of emotional attributes that ultimately constitute brand value.   For a retailer like Hackett in a competitive swell of quality menswear brands using every available tool to enhance the value of the brand heritage, leveraging every luxury thread to add value and-

Continue reading

Rock ‘n’ Roll John Varvatos: Pinterest Board

John Varvatos, with its synonymous synergy between fashion and rock and roll, replicates its Bowery NYC formula in the more sedate streets of Central London.   Conduit Street adjacent to Regent Street is the venue of choice for a three floor flagship store combining all the elements of the US menswear designer’s collection, from lofty formal wear through to underground trend. Take a look at the Pinterest Board Follow VM-unleashed!-

Continue reading

Rock ‘n’ Roll Renovatos: A Fashionista Fanfare

John Varvatos, with its synonymous synergy between fashion and rock and roll, replicates its Bowery NYC formula in the more sedate streets of Central London. Conduit Street adjacent to Regent Street is the venue of choice for a three floor flagship store combining all the elements of the US menswear designer’s collection, from lofty formal wear through to underground trend.   The basement brings the Bowery to European life for-

Continue reading