location strategy Archives

Read: “Passion Generators & End-to-End Facilitators” – The House of Vans

Join me, Tim Radley, in “Meaning in the Retail Madness,” discussing how retailing without passion is alienating consumers, and handing customer relationships to distributors. Modern retailing is so complex. It is now almost impossible to be an engaging brand & product innovator, and also best practice distributors of communication and physical stock. The game changing model involves ‘Passion Generators’ & ‘End-to-end Facilitators.’ Allowing retailers to focus on building product authority-

Discussing Sustainability & Ethical Retailing: Timberland – ‘Local Responsibility’

Listen to myself, Tim Radley, on the Louise Lally podcast, discussing the world of retail sustainability, from diverse shopping channels, rental & second-hand resell, to on-demand manufacturing & the virtual inventory, and how sustainability, ethical governance and diversity are intrinsically linked. Join the free podcast now through this link…https://www.podbean.com/ew/pb-ua8ca-1307ed8 The podcast features a discussion on Timberland. They have a long history already as a sustainable brand, working with the environment,-

Discover a ‘Five-Star Christmas: “Meaning in the Retail Madness”

“An excellent read *****” “Valuable reference for anyone in retail *****” “This book is more relevant now than ever! *****” ‘Meaning in the Retail Madness’ explains how touchpoints have replaced channels, how linear supply chains will become circular, why assortments are increasingly virtual, how physical is turning to local, and why products and shops are not necessarily made for each other anymore. It supplies a blueprint for retail’s new ‘agile-

Is pureplay just a replay of retail’s oldest mistake? ‘Dumbing down retail to distribution domination!’

So here we are, less than a couple of years after the peak of lockdown. Less than a couple of years after the stella rise of ecommerce market share, and the adoption of every app and touchpoint available to engage with digital retail and diverse home delivery services. So, here we now are, with some of the biggest names in pureplay retail suffering, losing sales and profits eroding, scrambling to-

Gymshark: Coming down to physical earth with a bump

I am a huge fan and advocate of Gymshark. The story behind the sportswear brand’s origins and its founder, Ben Francis, is inspiring. Everything I have ever read about his values and philosophy on leadership makes me believe that he is a compassionate, and motivational boss to work for. Above all Gymshark make excellent gym & sportswear and is a refreshing change from other available brands. So, I am a-

The importance of teaching my LCF students about ‘Looking-In & Looking-Out’ when researching and defining brand propositions.

My exciting project with the London College of Fashion (LCF) this Autumn is progressing well. The student groups have been matched with young designers, part of the alumni at LCF. The Collaborative Challenge for the students is to work with their designers and evolve these fledgling businesses into complete market propositions with commercial channel strategies, target customer profiling, and with brand identities brought to glorious life with physical shop visualisations,-

Introducing the London College of Fashion ‘Stars of the Future’ – Bad N Bare

My current collaboration with the London College of Fashion (LCF) has introduced me to the alumni of recently graduated students, now embarking on their own creative business journeys. The product of a variety of courses at LCF, their vision, knowledge and enthusiasm has been a true discovery for me. They are also an inspiration to the current master’s students, who are now moving forwards with our Collaborative Challenge project to-

‘Authenticity, not Experience,’ will be the Saviour of the High Street

Authenticity, not Experience, will be the Saviour of the High StreetListen to Tim Radley discussing ‘Experiential Retailing’ on the Louise Lally podcast Please click the link below to follow the discussion… LinkedIn In the constant, and often misguided, battle between online and bricks ‘n’ mortar retailing, the customer experience is often heralded as the physical shop’s weapon. ‘Experiential Retailing’ will save the high street and traditional town centres. Good experiences-

‘Pulling the purse strings not the heart strings!’ M&S shop strategy is on the money

‘Pulling the purse strings not the heart strings!’ M&S shop strategy is on the money It is always sad to hear about store closures, but the plans for the M&S estate restructuring are based on ensuring its future as a vibrant retail leader, not as a desperate attempt to regain profitability. You would have to say that M&S’s latest strategy announcement is absolutely on the money. The store churn programme-

My exciting collaboration with the London College of Fashion

Pleased to announce that I’m working with the London College of Fashion this Autumn, as part of their Collaborative Challenge Industry Partner Programme. The fashion industry is more exciting and dynamic than ever. Students entering this world, across a wide range of disciplines, now need to be fully prepared and be able to collaborate and integrate with a variety of internal teams and external partners. With this in mind, we-