Category: retail management
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Beware…’Traditional retailers are ‘losing face’ with the customer.’
Extracts from Tim Radley’s 5-star book… ‘Meaning in the Retail Madness’ How to become an Essential Retailer. The single physical channel was relatively easy for retailers to control. At the very least they knew where, and roughly when, they were going to ‘come into contact’ with the customer. And they knew it was on their patch.…
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Discover…’The new landscape for retail business communities.’
Extracts from Tim Radley’s 5-star book… ‘Meaning in the Retail Madness’ How to become an Essential Retailer. If we were retail tourists, planning a ‘grand tour’ of a best practice retail organization, then the itinerary we would plan today would be very different from the schedule we would have travelled even ten years ago. In…
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Ensure…’Retail relationships are not just technology.’
in AI, customer experience, customer service, customer-engagement, disruptive retail, in-store services, meaning in the retail madness, omni-channel retailing, personalisation, retail management, retail organisations, Retail technology, sales promotions & events, shop of the future, store experienceExtracts from Tim Radley’s 5-star book… ‘Meaning in the Retail Madness’ How to become an Essential Retailer. In the digital-first world, it is easy to get lost in the truly incredible capabilities and applications of technology. It is easy to think that technology holds the answers to everything. It certainly holds the answer to the…
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Defining your ‘Five-year’ Retail Strategy plan.
Extracts from Tim Radley’s 5-star book… ‘Meaning in the Retail Madness’ How to become an Essential Retailer. Creating a balanced organisation, flexible process flows, and a culture for change will benefit you little, unless you channel these attributes correctly into the brightest opportunities. Every retailer will have different opportunities that will depend on the product…
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The Virtuous Cycle of Customer Personalisation.
Extracts from Tim Radley’s 5-star book… ‘Meaning in the Retail Madness’ How to become an Essential Retailer. ‘Deeper relationships are essential for retailers to be able to develop and diversify their assortments and services. New and attractive propositions are essential for a deeper relationship.’ The virtuous cycle between retail proposition evolution and relationship building is…
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Build a beautiful customer focused retail proposition.
Extracts from Tim Radley’s 5-star book… ‘Meaning in the Retail Madness’ How to become an Essential Retailer. The customer used to buy products. Then they bought brands. Today, it is the proposition that the customer buys, and it is what they buy into. The proposition is the ‘complete package’ that the customer experiences with a…
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Are Trump’s tariffs a test of our true appetite for circularity?
in assortment structure planning, circular retailing, disruptive retail, ethical retailing, fashion, fast fashion, internationalisation, meaning in the retail madness, product suppliers, re-sell, recycling, renting, repair, retail, retail businesses, retail management, retail organisations, retail strategy, sustainabilityThe continuing trade wars led by Trump’s tariffs have the stock markets tumbling, whilst manufacturers, producers and retailers are re-calculating their plans to continue turning a profit, or even to survive. We have governments throwing out ethical & sustainable policies as they scramble to get the best trading deals for each country. And we have…
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No.15: Build your beautiful assortments before you build your beautiful shops! – 52 Steps to the Perfect Shop
in assortment structure planning, product development, retail, retail management, retail organisations, retail strategy, shop of the future, space management, space planning, store experience, store layout, store operations, telling product stories, visual merchandising, visual merchandising operations, vm operationsPost No.15 in the weekly newsletter series: ‘52 Steps to the Perfect Shop!’ You too can have ‘The Perfect Shop’ by this time next year! It may surprise some followers and readers that we have made it to step no. 15 in the ’52 Steps to the Perfect Shop!’ without having discussed designing shops, store…
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Gymshark – We do Gym! They also do diversity, inclusivity, masculinity, femininity, health & well-being for everyone.
Gymshark are quite clear in their branding that they ‘Do Gym!’ It is their USP, however their brand DNA runs much deeper than that. And in a society where the issues surrounding masculinity have been brought into sharp focus by the recent drama Adolescence, they have a more important role to play. Ben Francis, the…
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The need to make more money from selling less is becoming a fact of modern retail life.
in circular retailing, customer experience, customer service, customer-engagement, ethical retailing, health & beauty, in-store services, meaning in the retail madness, packaging, personalisation, re-sell, recycling, retail businesses, retail management, retail organisations, retail strategy, shop of the future, sustainabilityThere are fundamentally 4 ways to make more money in your shops. You can get existing customers to visit more often, you can get them to spend more each time, you can attract more new customers, or you can put up your prices. On pricing, whilst each retailer has its own unique situation, its stage…
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You too can have ‘The Perfect Shop’ by this time next year!