The ‘Biggest Threat’ to the High Street is to try to keep it the same!

The ‘Biggest Threat’ to the High Street is to try to keep it the same! I am often asked, ‘What are the biggest threats to the High Street?’ I am asked by multiples who are trying to work out whether their current and future strategy and investment in town centres is correct, and by new brands who are looking to launch and develop a physical High Street presence. For me,-