pop-up stores Archives - VM Unleashed

‘Is Brand more important than Product?’ A question for students at the London College of Fashion (LCF)

The LCF student’s collaborative challenge module is now entering the creative phase. Always a fascinating period of any project, when all of that valuable research and benchmarking needs to be translating into customer facing outputs. The students are so tech native that visual imagery and social media communication is second nature to them. It is the polar opposite to me and many of the lecturers who were initiated into retail-

Discover a ‘Five-Star Christmas: “Meaning in the Retail Madness”

“An excellent read *****” “Valuable reference for anyone in retail *****” “This book is more relevant now than ever! *****” ‘Meaning in the Retail Madness’ explains how touchpoints have replaced channels, how linear supply chains will become circular, why assortments are increasingly virtual, how physical is turning to local, and why products and shops are not necessarily made for each other anymore. It supplies a blueprint for retail’s new ‘agile-

Introducing the London College of Fashion ‘Stars of the Future’ – Bad N Bare

My current collaboration with the London College of Fashion (LCF) has introduced me to the alumni of recently graduated students, now embarking on their own creative business journeys. The product of a variety of courses at LCF, their vision, knowledge and enthusiasm has been a true discovery for me. They are also an inspiration to the current master’s students, who are now moving forwards with our Collaborative Challenge project to-

‘The Good Store’ – A product of the sustainable community

‘The Good Store’ – A product of the sustainable community For those wishing to buy sustainably the problem of finding genuine brands takes time and commitment. The Good Store is a department store in central London that has curated 600sqm of space dedicated entirely to products made from recycled materials and upcycled into attractive things to buy. The store carries a selection of sustainable products and brands across clothing, accessories,-

Talking about ‘Experiential Retailing’ for SMEs with Startups.co.uk

Very pleased to have collaborated with Startups.co.uk on an article about Experiential retailing.Thanks to Helena Young, for inviting me to contribute. Of course, creating and delivering a good customer experience is so important for every retailer. But will it be the saviour of the high street, the knight in shining armour for independent retailers?Well, not necessarily! As with many aspects of the shop environment, ‘Experiential Retailing’ has also become something to copy.-

My exciting collaboration with the London College of Fashion

Pleased to announce that I’m working with the London College of Fashion this Autumn, as part of their Collaborative Challenge Industry Partner Programme. The fashion industry is more exciting and dynamic than ever. Students entering this world, across a wide range of disciplines, now need to be fully prepared and be able to collaborate and integrate with a variety of internal teams and external partners. With this in mind, we-

The 6 Best Retail Strategies for 2022: No.4 Physical Shop Strategies

Physical shops: Places in our hearts & minds COVID was supposed to be the death knoll for physical shops. It was of course immensely damaging and resulted in many shops closing and businesses folding. Customers naturally migrated to digital channels, some permanently and others temporarily. Despite the whole channel being closed, the physical shop, in its best incarnations has already continued to bounce back. Despite everything, it is still the-

The 6 Best Retail Strategies for 2022: No.1 Touchpoint & Location Strategies

Touchpoints: ‘Taking it to the customer’ The relationship is shifting from distinctive channels to a continuously changing number of touchpoints. These touchpoints cut across digital and physical channels. They are used by the customer as they please, often with little predictability. Speaking of channels is irrelevant. It is one brand delivering retail services to a transient customer. The touchpoints are used by the customer in two fundamental ways. For inspiration-

Introducing the new book ‘Meaning in the Retail Madness’

How to be an essential retailer Every retailer must now be essential, supporting the emotional lifestyle and well-being of the customer, as well as simply supplying products.‘Meaning in the Retail Madness’ explains how touchpoints have replaced channels, how linear supply chains will become circular, why assortments are increasingly virtual, how physical is turning to local, and why products and shops are not necessarily made for each other anymore.It supplies a-

Community Location Planning: A Circular Approach

Community Location Planning: A New Angle on a Circular Approach Retailers are having to drastically re-think many of their commercial practices. Location planning departments will be at the head of the queue when it comes to looking for new answers. Scratching their heads for an alternative strategic approach to where and why they open and close stores. Traditional traffic analysis and demographic profiling should still be the bedrock of decision making.-