pop-up stores Archives - VM Unleashed

The 6 Best Retail Strategies for 2022: No.4 Physical Shop Strategies

Physical shops: Places in our hearts & minds COVID was supposed to be the death knoll for physical shops. It was of course immensely damaging and resulted in many shops closing and businesses folding. Customers naturally migrated to digital channels, some permanently and others temporarily. Despite the whole channel being closed, the physical shop, in its best incarnations has already continued to bounce back. Despite everything, it is still the-

The 6 Best Retail Strategies for 2022: No.1 Touchpoint & Location Strategies

Touchpoints: ‘Taking it to the customer’ The relationship is shifting from distinctive channels to a continuously changing number of touchpoints. These touchpoints cut across digital and physical channels. They are used by the customer as they please, often with little predictability. Speaking of channels is irrelevant. It is one brand delivering retail services to a transient customer. The touchpoints are used by the customer in two fundamental ways. For inspiration-

Introducing the new book ‘Meaning in the Retail Madness’

How to be an essential retailer Every retailer must now be essential, supporting the emotional lifestyle and well-being of the customer, as well as simply supplying products.‘Meaning in the Retail Madness’ explains how touchpoints have replaced channels, how linear supply chains will become circular, why assortments are increasingly virtual, how physical is turning to local, and why products and shops are not necessarily made for each other anymore.It supplies a-

Community Location Planning: A Circular Approach

Community Location Planning: A New Angle on a Circular Approach Retailers are having to drastically re-think many of their commercial practices. Location planning departments will be at the head of the queue when it comes to looking for new answers. Scratching their heads for an alternative strategic approach to where and why they open and close stores. Traditional traffic analysis and demographic profiling should still be the bedrock of decision making.-

Fnatic Bunkr: The Physical Experience of eSports

If you read my post regarding Sports Direct and Game proposing to share store space to introduce eSports arenas and you’re not familiar with Bunkr then read on. Bunkr was a pop-up eSports store and social space set up by Fnatic, one of the worlds biggest and most popular eSports teams. The concept appeared in Shoreditch in London and although planned as a pop-up of a few weeks lasted for-

Selfridges: “Popping-up” Down the Corner Shop

On any visit into London its always worth a visit to Selfridges. It really has to be the most dynamic and imaginative retailer out-there always inventing, changing and challenging as it seeks to drive ever more customer through its shiny doors. It would be easy to be complacent, already having the most amazing assortment of brands, and seemingly every angle covered in the fight for footfall. Last November-

Soho Alive & Kicking: The Jimi Hendrix Pop-up Experience

As part of VM-unleashed’s 10th anniversary year we take a look back at some retail milestones from the last decade and explain why each store’s message is as relevant for us today as it was then. Two big themes of the decade were epitomised by the second coming of Jim Hendrix to Carnaby Street. Firstly the advent of the “Pop-up” shop. Now everyone’s favourite vehicle for testing out new product launches-

Pop-Up for Tea: Tasteful Treats from Wedgwood

A mere meander from the horticultural highlights of the Chelsea flower show is a marriage made in heritage heaven between Wedgwood and John Lewis. Just a few steps into the foyer of Peter Jones in Sloane Square is a land of serene ceramics and tasteful elegance, a month-long pop-up experience that turns tasteful into tasty as the setting for the Wedgwood Conservatory Cafe, a place of tranquil relaxation and-

John Lewis “over the moon” about Christmas!

Well, you’re going to see this a million times before the man in the red robes makes his way down your chimney this year. Like it or not its up to you, and as with all good things that make friends and build loyalty it will equally develop enemies on the less sentimental side of the spectrum. You don’t make good friends without good enemies and there is certainly enough-

Watch & Wonder: Selfridges Serves up an Apple Experience

Time is money and when it comes to Apple that money and revenue can be sizable, so speed to market and proximity to the pockets of its patrons is an essential element to retrieving its return on investment. In a collaboration of near colossal proportions Apple has taken chronological control of all of Selfridges’ windows on London’s Oxford Street to present a breathtaking, time making, statement of market intent.-