IKEA: The value of ‘groundwork’ not ‘deskwork’ . From ‘customer to community experiences!’

IKEA: ‘A lively happening’ coming soon to a place nearby There are many interesting learnings from the opening of the new IKEA shops across the globe, not least the fact that the roll-out is happening at a pace against a back-drop of shop closures, particularly amongst established chains. There is much to digest in the location of the shops, the retail and social environments that IKEA is creating around them,-

Continue reading

The 6 Best Retail Strategies for 2022: No.1 Touchpoint & Location Strategies

Touchpoints: ‘Taking it to the customer’ The relationship is shifting from distinctive channels to a continuously changing number of touchpoints. These touchpoints cut across digital and physical channels. They are used by the customer as they please, often with little predictability. Speaking of channels is irrelevant. It is one brand delivering retail services to a transient customer. The touchpoints are used by the customer in two fundamental ways. For inspiration-

Continue reading

Introducing the new book ‘Meaning in the Retail Madness’

How to be an essential retailer Every retailer must now be essential, supporting the emotional lifestyle and well-being of the customer, as well as simply supplying products.‘Meaning in the Retail Madness’ explains how touchpoints have replaced channels, how linear supply chains will become circular, why assortments are increasingly virtual, how physical is turning to local, and why products and shops are not necessarily made for each other anymore.It supplies a-

Continue reading

Community Location Planning: A Circular Approach

Community Location Planning: A New Angle on a Circular Approach Retailers are having to drastically re-think many of their commercial practices. Location planning departments will be at the head of the queue when it comes to looking for new answers. Scratching their heads for an alternative strategic approach to where and why they open and close stores. Traditional traffic analysis and demographic profiling should still be the bedrock of decision making.-

Continue reading

Knowing the qualitative retail reality of your town centres

The Daily Post:- 13th June “Knowing the qualitative retail reality of your town centre”   I’ve walked on both sides of the retail High Street this week. On the one side I’ve been listening once again, as I’m sure you have, to more news of widespread store closures. This time it was House of Fraser. However what seemed so chilling on this occasion was the list of towns soon to-

Continue reading

Westfield London: New footprints in Experiential Retailing

The Morning Post:- 27th March Westfield London: New footprints in Experiential Retailing   Fresh back from viewing the advance guard at the extension to the Westfield London centre in White City. It is already impressive and will be spectacular, I have no doubt, when all the stores are open in a month or two. What you see in the first openings from retailers such as Lush, White Company, West Elm, Boots, Currys, and-

Continue reading

“Where there are People there is Retail”

“Where there are people there is retail” however every retail location needs a commercial strategy and an inspirational delivery. Customer traffic is now dictating the location of retail. Freedom to travel and freedom to choose between online and physical shopping, between town and out-of-town, between the familiar and the unusual is changing the landscape of where people spend their money.   The retail location equation now includes not only town-

Continue reading

Retail Workshops: Where to begin with town centre planning

Managing a single retail chain is complicated enough however when it comes to retail locations, town centres, shopping centres, retail and leisure destinations then simply the number of stakeholders and agendas involved can create an insurmountable complexity making the whole decision process impossible, never mind the delivery itself.   So if you’re in a quandary as to how to move forwards with a coordinated and workable retail strategy for your location-

Continue reading