Judging begins for the VMRD Retail Design Awards 2022

It is that exciting time of year again, to begin judging the entrants for the 2022 VMRD Retail Design Awards. From experience as an awards presenter, I know that the ceremony itself is a great spectacle and a place of high excitement and emotion. These awards mean a lot in the retail industry in Asia and beyond. It is quite an accolade. However I have to say that I also-

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Fossilisation: A Personal Investment

Far from remaining in the history of time, Fossil’s latest incarnation inhabits the modern world of customisation and personalisation, with new products, new services and a whole new store with a clear focus on the “his” & “hers.” An investment in individual identity.   Most noticeable in the latest concept is the introduction of the “Personalisation Shop” offering instant satisfaction on a range of services from accessories embossing, monograms, engraving,-

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Watch & Wonder: Selfridges Serves up an Apple Experience

Time is money and when it comes to Apple that money and revenue can be sizable, so speed to market and proximity to the pockets of its patrons is an essential element to retrieving its return on investment.   In a collaboration of near colossal proportions Apple has taken chronological control of all of Selfridges’ windows on London’s Oxford Street to present a breathtaking, time making, statement of market intent.-

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Gyroscopical; Chronological; Cosmonautical: Brilliant Breitling

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Time waits for no-one

…and Breitling have wasted no time at all in propelling itself to the forefront of watch design and manufacturing par excellence. Every face tells a story and Breitling communicates every story with style, with integrity and with a precision that complements the design of its watches perfectly.

The new store environment brilliantly combines the precious, authority of the watch displays with powerful store graphics, cartoons reminiscent of the halcien days of aeronautical development. Add to this the beautifully designed fixtures again drawing from the brands aeronautical and engineering heritage and the store is picture perfect, a ticking timepiece of creativity and design excellence.

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Fossil Fuelled: Timed for Evolution

Time stands still for no retailer, and Fossil takes it upon itself to look to the future with an evolutionary new store concept which draws on the strength of its heritage whilst looking decisively to the future.

 

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The focal wall is a picture perfect example of this, setting a showcase HD video screen against a sea of classic fossil tins making a massive statement of authority and heritage. Out of the tin and into the future, the store showcases its timeless timepieces in individual cabinets, adding value and luxury from leather straps to personalised pieces and mercurial mechanisms.

The luxury is layered onto its classic casual culture with handbags and leather goods taking a prominent position in a setting not out of place nor out of time with a Selfridges or a Coach. Glass case corridors create a museum landscape, but the modern music ensures this concept is no Natural History.

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Future Facing. Watch this space!

Sometime Soon: Parfois plans for a Perpetual Summer

From a quiet corner of Portugal, in a land famous for exceptional quality and craftsmanship in leather goods, Parfois has developed a brand and a reputation that has taken it on a quiet adventure into 20 countries.

 

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Its understated stores are calm and classic, a suitable setting for an assortment with is gentle on the eyes, beautiful to touch and a treat for the senses. From its authority in bags and purses an assortment has grown into jewellery and scarves, footwear and fashion accessories, always with the same natural beauty, crafted with care and attention to detail.

Walls reach high, enclosing the space in the subtle shades of leather and suede, or the tasteful shapes and silhouettes of necklaces, bangles, rings and earrings, with an injection of colour from scarves and fashion knitwear.

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In this quiet time, Parfois’s perfect statements speak louder than words, shouting its international credentials from the rooftops of the world.

 

Cool Cat in the Capital: Tiger Earns its Stripes

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Tiger has been slowly prowling the streets of the world for a while, with its irresistible proposition of impulse product, low prices and beautiful, attractive designs.

Its latest incarnation is its first attack into the streets of London with a bright bold yet typical store on Tottenham Court Road. The assortment creams the impulse element from popular categories such as stationery, home decor, food and fashion with a keen eye on seasonality and relevance.

Star wall is the moustache fashion story in-line with current trend and charity events, and an ever growing and impressive Christmas assortment. Smart graphics, bold displays, ease of shop and an impulse to spend combine to create a conversion rate the envy of all.

Tiger is relatively unique in that is creams the impulse sales from a range of popular product categories, without the time and effort involved in developing complete departments and the complexities that entails.

Having said that they make retail look easy. There is excellent, fashionable design and amazing low prices. A combination that should never be taken for granted.

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Are you focused on the “easy buys” or bogged down in the complexities of assortment structure planning?

Reveal the Mystery: Swatch & Learn

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The price of competition,

… may be a Swatch watch but the price of success is repaid many times in customer loyalty and social network buzz. Clever Swatch calculate the cost of a mystery watch giveaway in a sealed box for £25 with any regular purchase.

No watch is worth less in the assortment, so the customer always wins, whilst the transaction rate goes through the roof, around the clock in a win, win situation. The store is turned into one promotion with vibrant graphics, emotive messages and at the centre of it all the mystery boxes in their resplendent spectrum of colour. Commercial success or marketing hype? Only time will tell.

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…is your return on investment undervalued when it comes to your competitive spirit?