telling product stories Archives

Discussing ‘Experiential Retailing’: Hotel Chocolat – ‘Vertically Integrated Indulgence’

Listen to myself, Tim Radley, on the Louise Lally podcast, discussing the much vaunted but little understood concept of ‘Experiential Retailing!’ Join the free podcast now through this link…Retailing with Meaning Ep1 Store Concepts (podbean.com) The podcast features a discussion on Hotel Chocolat, a brand that not only transformed the ways to create, package and display chosolate, but also revolutionised the vertical supply chain behind the beans. Hotel Chocolat is-

Read “Creating Customer Lifecycles:” Coat Paints – A Brighter Future!

Join me, Tim Radley, in “Meaning in the Retail Madness,” discussing how considerations about the product lifecycle must now be extended forwards to the customer purchase, their relationship with the product, and its disposal. The retail lifecycle must evolve into the customer lifecycle. Solutions must make more use, and more uses, of what the customer buys. Turning away from the throwaway, embracing and enjoying what we have. The terminology needs-

Discussing Visual Merchandising & Shop Design: Zara – ‘A Storyteller by Design’

Listen to myself, Tim Radley, on the Louise Lally podcast, discussing the future of visual merchandising, and the changing world of physical shop spaces for both large brands and small independent retailing. Join the free podcast now through this link…Retailing with Meaning Ep2 ”Shop Merchandising and Display” (podbean.com) The podcast features a discussion on Zara. For me their name represents so much more than fast-fashion. They are restless innovators, from-

Read: “Passion Generators & End-to-End Facilitators” – The House of Vans

Join me, Tim Radley, in “Meaning in the Retail Madness,” discussing how retailing without passion is alienating consumers, and handing customer relationships to distributors. Modern retailing is so complex. It is now almost impossible to be an engaging brand & product innovator, and also best practice distributors of communication and physical stock. The game changing model involves ‘Passion Generators’ & ‘End-to-end Facilitators.’ Allowing retailers to focus on building product authority-

Discussing Visual Merchandising & Shop Design: Abercrombie & Fitch – ‘Creating Theatres for Retail’

Listen to myself, Tim Radley, on the Louise Lally podcast, discussing the future of visual merchandising, and the changing world of physical shop spaces for both large brands and small independent retailing. Join the free podcast now through this link…Retailing with Meaning Ep2 ”Shop Merchandising and Display” (podbean.com) The podcast features a discussion on Abercrombie & Fitch. For me their name still stirs up magic and wonder, despite their slow-

Discussing Visual Merchandising & Shop Design: Crate & Barrel – ‘The founders of modern VM?’

Listen to myself, Tim Radley, on the Louise Lally podcast, discussing the future of visual merchandising, and the changing world of physical shop spaces for both large brands and small independent retailing. Join the free podcast now through this link…Retailing with Meaning Ep2 ”Shop Merchandising and Display” (podbean.com) The podcast features a discussion on Crate & Barrel. For me their name and visual merchandising are synonymous. Visiting their famous flagship-

Discussing Sustainability & Ethical Retailing: Elvis & Kresse – ‘Masters of Slow Fashion’

Listen to myself, Tim Radley, on the Louise Lally podcast, discussing the world of retail sustainability, from diverse shopping channels, rental & second-hand resell, to on-demand manufacturing & the virtual inventory, and how sustainability, ethical governance and diversity are intrinsically linked. Join the free podcast now through this link…https://www.podbean.com/ew/pb-ua8ca-1307ed8 The podcast features a discussion on Elvis & Kresse. Their story is fascinating. Several years ago, they discovered that the London-

Discover a ‘Five-Star Christmas: “Meaning in the Retail Madness”

“An excellent read *****” “Valuable reference for anyone in retail *****” “This book is more relevant now than ever! *****” ‘Meaning in the Retail Madness’ explains how touchpoints have replaced channels, how linear supply chains will become circular, why assortments are increasingly virtual, how physical is turning to local, and why products and shops are not necessarily made for each other anymore. It supplies a blueprint for retail’s new ‘agile-

Gymshark: Coming down to physical earth with a bump

I am a huge fan and advocate of Gymshark. The story behind the sportswear brand’s origins and its founder, Ben Francis, is inspiring. Everything I have ever read about his values and philosophy on leadership makes me believe that he is a compassionate, and motivational boss to work for. Above all Gymshark make excellent gym & sportswear and is a refreshing change from other available brands. So, I am a-

“Circular Storytelling & the Narrative Supply Chain”

“Circular Storytelling & the Narrative Supply Chain”Compelling reading away from the monologues of manufacturers The most cost-effective way to add genuine value to any product is through delivering an original product personality and compelling storyline! The product supply chain offers the most incredible opportunities to create rich, unique, and attractive stories around products. Yet in the clamour to manufacture huge volumes at any cost, those stories have become banal and-