telling product stories Archives

The 6 Best Retail Strategies for 2022: No.5 Sustainability Strategies

Sustainability: Making more from less Time has long passed, from when a sustainable initiative was not much more than a smart marketing strategy. Sustainability has now irreversibly developed into something essential to establish commercial traction with many customers. Responsibility for sustainability has also shifted, from the marketing department to every department across a business. Products are being held up as icons of the sustainable age, and so too are the-

The 6 Best Retail Strategies for 2022: No.4 Physical Shop Strategies

Physical shops: Places in our hearts & minds COVID was supposed to be the death knoll for physical shops. It was of course immensely damaging and resulted in many shops closing and businesses folding. Customers naturally migrated to digital channels, some permanently and others temporarily. Despite the whole channel being closed, the physical shop, in its best incarnations has already continued to bounce back. Despite everything, it is still the-

Made.com: fabricating a new approach to furniture

Made.com: fabricating a new approach to furniture Made.com was founded in 2010, as an online retail enterprise. As a product of recent times, it exhibits the same entrepreneurial culture, a desire to innovate, and an appetite to disrupt the traditional way of doing things in its own sector, as other digital-first businesses. Imagine a furniture concept that throws out the baggage of the traditional ways and re-invents the whole process-

Apple: a business designed on simplicity

Apple: a business designed on simplicity The best advice I ever received in Design College? Keep things as simple as possible. The temptation always when seeking beauty through design is to add more ‘beautiful’ elements to it. In fact, the way to design beauty is to be brave enough to remove as much as you dare to reveal the absolute beauty of simplicity. I’m sure that Apple needs no more-

Introducing the new book ‘Meaning in the Retail Madness’

How to be an essential retailer Every retailer must now be essential, supporting the emotional lifestyle and well-being of the customer, as well as simply supplying products.‘Meaning in the Retail Madness’ explains how touchpoints have replaced channels, how linear supply chains will become circular, why assortments are increasingly virtual, how physical is turning to local, and why products and shops are not necessarily made for each other anymore.It supplies a-

The Land of Creativity: The Future for Visual Merchandising

The Promised Land of Creativity: The Future for Visual Merchandising There’s always much talk about the future of visual merchandising but surprisingly little about the evolution of the role of the visual merchandiser. It’s almost as though beautiful stores happen by magic. And that misconception is certainly one that still holds back the VM profession, its recognition and rewards. However, all markets and individual retailers are on a retail journey.-

Elvis & Kresse: Fighting Fashion Fire with Fire

Elvis & Kresse: Fighting Fashion Fire with Fire So much of the exciting retail scene of today is coming from people with a real passion. The passion is not necessarily for retail initially but comes as a natural evolution of a wider passion for a philosophy, for values and for life. Elvis & Kresse is one of those truly inspirational retail brands that you don’t come across every day. However,-

From Foyles to Anthropology: The “Lure” of Eccentric retailing

From Foyles to Anthropology: The “Lure” of Eccentric retailing Last week, in a further example of market consolidation, the UK’s leading book retailer Waterstones bought up the Foyles bookstore business. This included the famous Charing Cross Road store, recently moved and re-furbished. The stories surrounding Foyles are no less than retail folklore. They help to explain its survival, the re-naissance of Waterstones and the revival of many independent book shops.-

Nudie Jeans: The Antidote to Mass Merchandising

The Morning Post:- 12th August “Nudie Jeans: The Antidote to Mass Merchandising” If you want to experience something which is so far away from mass merchandising as it is possible to be then look at Nudie Jeans, and if possible, visit one of their stores. Nudie Jeans is a Swedish clothing brand originating in Gothenburg, founded in 2001 by Maria Erixon, a former employee and AD of Lee Europe and Swedish-