“The Little Loop’ and the Dragon’s/Dinosaur’s Den Dilemma”

“The Little Loop’ and the Dragon’s/Dinosaur’s Den Dilemma” What an amazing episode of the BBC’s Dragon’s Den which saw a children’s clothing rental start-up split the opinions and sentiments of the five resident dragons straight down the middle. Charlotte Morley, founder and ceo of shared children’s wardrobe, The Little Loop, entered the Den and came away with investments from two Dragons and twice the amount she had pitched for. This has-

Continue reading

Judging begins for the VMRD Retail Design Awards 2022

It is that exciting time of year again, to begin judging the entrants for the 2022 VMRD Retail Design Awards. From experience as an awards presenter, I know that the ceremony itself is a great spectacle and a place of high excitement and emotion. These awards mean a lot in the retail industry in Asia and beyond. It is quite an accolade. However I have to say that I also-

Continue reading

Zara: moving stylishly from linear to lateral processes

Zara: moving stylishly from linear to lateral processes Linear processes push product through the system and into shops. They make money from buying & supply efficiency. Lateral processes consider at every stage the qualitative attributes of the product. They enhance and add-value to the assortment. They make money from selling. From selling more, and selling better. Zara at its inception, disrupted the balance of linear and lateral processes in its-

Continue reading

Proposition Primark: Added-value retailer

Even the lowest prices in the world command detailed scrutiny when it comes to value for money.

 

primark-labelling

Whilst an advised adornment, a prudent personalisation, or an essential embellishment can turn an anonymous basic into a soaring best-seller, an equally ill-judged adjustment can make even the most miserly mark-up a step too far for the discerning masses. Whilst Primark maintains its low price proliferation, it has equally expended a serious amount of energy in judging what makes its assortment sing for its adoring fans.

Identifying what’s important to its customers has allowed Primark to adorn its products with a dazzling array of added-value touches. Strategically located linings and logos, sub-brand developments and label de-lineaments, fashion details and functional features, precisely promoted and cleverly communicated add points to margins, and slices to sales. Points proven as top marks add up to a winning bottom line.

primark-fully-lined primark-waistband-enhancement primark-watch-your-back

From adoration to adornment, Primark’s perfect process has them singing all the way to the added-value bank.

Take a YouTube Tour of Lefties Digital Communication Concept Store

Lefties latest store environments show a revolution in digital communication.

 

Mannequin groups are complemented with large promotional images for hero price points, whilst a journey through the store introduces smaller digital promotions and dynamic price signage. Most striking is the external logo, not only communicating the brand name but a host of promotional messages flashing from left to right, announcing to the world low prices, daily and weekly product heroes, promotional offers, and the arrival in the Spanish fashion scene of another serious contender in the value fashion market.

 

 

you-tube-bar-left

Brand Enhanced: Lefties Labelling with Love

There may be devil in the detail but the rewards will definitely come well before heaven.

 

lefties-labelling-black-indie

Value retailing continues to expand its expertise and grow competence in areas traditionally well outside its remit. Lefties leads the Iberian pack with expert enhancements that press all the added-value buttons, seams, adornments, tickets and labels.

Key to its new found capabilities Lefties has recognised and analysed the add-value hierarchy that makes it’s customers weak at the knees and falling over backwards to buy its bargain lines. In essence Lefties wastes no time, effort and investment in details that simply don’t matter in the value stakes, but knows from experience what ticks the ROI boxes.

Product labels are the current show stoppers adding a selection of sub-brand identities from the urban to the sophisticated, from the New England outdoors to the Old England indoors.

No more Lefties labels for forward thinking fashionistas, but a world of inspirations, carefully labelled with love.

 

lefties-labelling-1993 lefties-labelling-atlantic-fishes lefties-labelling-street-crew

 

VM-unleashed has worked with a variety of retailers identifying added-value drivers across their assortments, ensuring that investment in product is matched by return…

Left of Centre Fashion: The Value of Digital Communication

Not so long ago Lefties was at the periphery of the Inditex empire, viewed generally as an outlet for the unsellable assortment cast down from Zara, Stradivarius and the like. The poor relation, with a poor proposition for the poorer end of the fashion market.

 

lefties-digital-frontage

Now Lefties is at the vanguard of value fashion, with its same low prices, but with an assortment that is now fashionable and desirable to a wider market. The latest store environments show the revolution full-circle, adding more value to the low prices, with a light environment, tressel tables and bespoke furniture and a revolution in digital communication.

Mannequin groups are complemented with large promotional images for hero price points, whilst a journey through the store introduces smaller digital promotions and dynamic price signage.

Most striking is the external logo, not only communicating the brand name but a host of promotional messages flashing from left to right, announcing to the world low prices, daily and weekly product heroes, promotional offers, and the arrival in the Spanish fashion scene of another serious contender in the value fashion market.

lefties-hero-products lefties-new-environment lefties-promotional-graphics

VM-unleashed work with retail businesses on visual communication strategies for stores.

Crowning Glory: The Peoples’ Princess takes a Bow

Informality and innovation serenade this seasons arrival into the world of Spanish speciality fashion.

 

si-reina-pom-pom-ceiling

No standing on ceremony for Si Reina whose distressed displays and stripped back shell are the antipathy of pristine pedestals and perfect presentations. However this store has no shortage of admirers, attracted by the femininity and fashion touches of a well-conceived collection for that age in the adolescent journey between girlhood and the gilded guardians of adult fashion.

First impressions provide ample evidence of the endearing nature of this brand, with entrances framed with the delicate touch of flower vases leading into the drama of distressed displays of pastel flower pots and picture frames, a poignant picture of innocence lost. A ceiling of coloured Pom-Poms echoes the last days of childhood leading the next generation into a carefully prepared world of fashion fascination.

How is your coming of age as a retailer?

 

si-reina-comfort-shopping si-reina-table-boxing la-reina-royal-crest

Take a visual tour through “Hackett’s Special Place”

Hackett’s new home is where the heart is.
Join me on a visual tour of the London flagship store


 

Moving 200 yards along Regent Street has taken the lifestyle retailer a million miles to a three level elegant emporium combining space to breathe with intimate corners and surprises around every eloquent elevation. Flagship brand distinction, engagement on an emotional level is the name of the Hackett game; and it plays to win. A selection of seductive services supply the brand soul, from the Beefeater Gin Bar, quenching the dry thirst, to the tailoring shop, and personalised monogram bar, wetting the appetite for that unique purchase. From top to bottom, a basement boutique for “young Britons” furnished with an ornamental tree whose live branches mark the seasons, a second floor Saturday shoe shining experience, the store pulls out the stops as it starts to create the very British buzz that is Hackett.

you-tube-bar-left
https://www.youtube.com/user/VMunleashed

Hackett’s Special Place: Popular by Demand

Join me on a trip through Hackett’s worldwide flagship store…


Hackett’s new home is where the heart is.

Moving 200 yards along Regent Street has taken the lifestyle retailer a million miles to a three level elegant emporium combining space to breathe with intimate corners and surprises around every eloquent elevation. Flagship brand distinction, engagement on an emotional level is the name of the Hackett game; and it plays to win.

A selection of seductive services supply the brand soul, from the Beefeater Gin Bar, quenching the dry thirst, to the tailoring shop, and personalised monogram bar, wetting the appetite for that unique purchase. From top to bottom, a basement boutique for “young Britons” furnished with an ornamental tree whose live branches mark the seasons, a second floor Saturday shoe shining experience, the store pulls out the stops as it starts to create the very British buzz that is Hackett.

you-tube-bar-left
https://www.youtube.com/user/VMunleashed

 

hackett-taylor-shop hackett-little-britons hackett-beefeater-bar