Category: customer-engagement
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Is it right to celebrate beautiful retailing, from less than beautiful retailers?
in branding & visual communication, customer experience, customer service, customer-engagement, disruptive retail, meaning in the retail madness, new retail, personalisation, retail brand heritage, retail businesses, retail management, retail organisations, retail strategy, store experience, store theatre, sustainabilityIs it right to celebrate beautiful retailing, from less than beautiful retailers? This is a conundrum I consider every time I come across an amazing new shop, but from a business I prefer not to buy from. Can creativity be tainted by its retail context? In the same way that we are often told to…
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Can the ‘cost of living’ educate us on the ‘price of owning?’
in customer-engagement, disruptive retail, food & drink, ladies fashion, meaning in the retail madness, menswear, new retail, packaging, product suppliers, recycling, renting, retail, retail businesses, retail management, retail organisations, retail strategy, store operations, supply-chains, sustainabilityThe ‘cost of living’ crisis affecting all of us, is an opportunity to educate everyone on the wider sustainable issues around the things we buy and own. There are of course so many powerful and compelling reasons why we should think more deeply about the repercussions of what we buy. The environment, climate change and…
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If galvanising your workforce is your main objective as a retail leader, then consider this checklist…
The road to achieving a fully-functional modern retail business with an empowered workforce is not an easy one to take, or a simple one to execute. Success comes through addressing a wide variety of issues and activities. Encouragement and empathy are a good start but they will only ease the journey, not get you to…
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Empowering & Organising Retail People: Bringing ‘Meaning to the Retail Madness’
Retail has a chequered history of human resource management, to say the least. Sadly, some of us will still remember the aggressive cultures that used to pervade the offices of some our biggest retail businesses. Even recently, I have experienced the painful charting of an executive hierarchy, stating with precision who is more important than…
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Don’t you think that beautiful shop experiences always come from the people who work there?
Don’t you think that genuine, beautiful shop experiences always come from the people who work in the shop? In other words, the most important thing in retail is people. I have always loved shop design. There is something magical in the creative impact from colour, materials, lighting, and textures. I admire it to this day,…
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TK Maxx, making every customer’s visit into their luckiest day!
in assortment structure planning, customer experience, customer-engagement, disruptive retail, fashion accessories, footwear, impulse retailing, jewellery, kids fashion, ladies fashion, leisure & sport, meaning in the retail madness, menswear, multi-category, new retail, product suppliers, retail, retail businesses, retail management, retail organisations, retail strategy, space management, space planning, store experience, store layout, supply-chains, value retailing, visual merchandising, visual merchandising operationsTK Maxx, making every customer’s visit into their luckiest day! The best brands make extraordinary things very simple. And the clever use of visual merchandising does not need to be complex or sophisticated to define a brand and create unique experiences. I’ve been involved recently in the research for the Channel 5 documentary about TK…
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