personalisation Archives - Page 5 of 6 - R E T A I L* M E A N I N G

Bloom & Wild: Delivering a fragrant revolution

Aug 14, 2021

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by

in branding & visual communication, customer experience, customer service, disruptive retail, personalisation, sales promotions & events, website excellence

Bloom & Wild: Delivering a fragrant revolution I’d recommend that we all spoil ourselves with flowers. Not, for the hell of it, and not any flowers. Just those delivered by Bloom & Wild. Their story is not about flowers, no matter how beautiful they are, but about disrupting a market where with one decisive initiative they…

Nudie Jeans: The Antidote to Mass Merchandising

Sep 10, 2018

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by

Tim

in assortment structure planning, branding & visual communication, customer-engagement, disruptive retail, ladies fashion, luxury, menswear, personalisation, retail brand heritage, store experience, telling product stories

The Morning Post:- 12th August “Nudie Jeans: The Antidote to Mass Merchandising” If you want to experience something which is so far away from mass merchandising as it is possible to be then look at Nudie Jeans, and if possible, visit one of their stores. Nudie Jeans is a Swedish clothing brand originating in Gothenburg, founded…

Le Labo: Scenting an Opportunity

Aug 6, 2018

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by

Tim

in branding & visual communication, customer-engagement, health & beauty, luxury, personalisation, store experience, store theatre

The Morning Post:- 7th August “Le Labo: Scenting an Opportunity” Le Labo is one cool, expensive perfumery retailer. Its origins are in France – hence “The Lab” – and it draws its inspiration from the halcyon days of perfumeries of the 19th & early 20th centuries. However Le Labo is not just about exquisite scents…

The Golden Age of Retail Personalisation: 100 years ago

Jun 4, 2018

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by

Tim

in customer experience, customer-engagement, personalisation, store experience

The Morning Post:- 4th June “The Golden Age of Retail Personalisation: 100 years ago?” Lest we get ahead of ourselves and think that we have invented the retail wheel through our technological mastery its worth reflecting that certainly up until today the golden era of retail personalisation was in a time before even H.G. Wells…

Fnatic Bunkr: The Physical Experience of eSports

Mar 27, 2018

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by

Tim

in customer-engagement, leisure & sport, location strategy, omni-channel retailing, personalisation, pop-up stores, sales promotions & events, social savvy, store experience, technology & electrical

If you read my post regarding Sports Direct and Game proposing to share store space to introduce eSports arenas and you’re not familiar with Bunkr then read on. Bunkr was a pop-up eSports store and social space set up by Fnatic, one of the worlds biggest and most popular eSports teams. The concept appeared in…

The New Era of Retail Collaborations: Sports Direct & Game!

Mar 22, 2018

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by

Tim

in branding & visual communication, customer-engagement, leisure & sport, personalisation, store experience, technology & electrical

The Evening Post:- 22nd March “The New Era of Retail Collaborations: Sports Direct & Game!” Roaming through my rather cavernous Sports Direct in search of school sports supplies, I was considering the proposed collaboration between Sports Direct and Game. The idea is to share retail space and bring their brands together under one roof. It…

MADE+ in Heaven: Delivered to your Door!

Feb 20, 2018

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by

Tim

in branding & visual communication, home, location strategy, omni-channel retailing, personalisation, website excellence

So, imagine a furniture concept that throws out the baggage of the traditional way of doing things, and re-invents the whole process from the perspective of the customer and the designer. More or less, you have Made.com Made is born from a passion for modern, beautiful furniture and the frustration of buying it the old-fashioned…

Converse Relationship: Clever Footwork to Customer Loyalty

Sep 17, 2017

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by

Tim

in branding & visual communication, customer-engagement, footwear, impulse retailing, internationalisation, personalisation, retail brand heritage, store experience, telling product stories

As part of VM-unleashed’s 10th anniversary year we take a look back at some retail milestones from the last decade and explain why each store’s message is as relevant for us today as it was then. Converse flagship store, New York City “Converse know who they are! The key to brand success in 2013 is…

Packing the Hackett Punch: Attending to Vending Detail

Jan 19, 2017

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by

Tim

in branding & visual communication, customer-engagement, fashion accessories, luxury, menswear, packaging, personalisation, retail brand heritage, store experience, telling product stories, visual merchandising

Value is not a reality of price alone but the perception of benefit over price. Perception in itself can be the clear communication of reality or the addition of emotional attributes that ultimately constitute brand value. For a retailer like Hackett in a competitive swell of quality menswear brands using every available tool to…

Personalised Promotional Activity for OmniChannel Customers

Nov 16, 2016

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by

Tim

in branding & visual communication, brave-words, customer-engagement, internationalisation, omni-channel retailing, personalisation, sales promotions & events, social savvy, telling product stories, website excellence

What has always been the most important thing when communicating with customers? The answer is relevance. A promotional message that is given in “the right place at the right time” is relevant to the customer, is of benefit and will deliver a sale – the customer will shake your hand. Equally a promotional message…

Category: personalisation