Category: retail brand heritage

From Knightsbridge to Airbridge: Flying the Harrods Flag

in assortment structure planning, branding & visual communication, impulse retailing, internationalisation, location strategy, luxury, packaging, retail brand heritage, store layout

Something has changed in the retail offer at Gatwick airport, South Terminal, as part of the enormous investment in the airport. Centre stage of the new development is Harrods. In the extensive store there are plenty of brands attracting the attention from Longchamps to Swarovski to DKNY but it’s the clever commercialisation of the…
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A Sonic Site for Sore Eyes is Music to Your Urbanears

August 10, 2014

in assortment structure planning, branding & visual communication, customer-engagement, fashion accessories, internationalisation, leisure & sport, omni-channel retailing, retail brand heritage, social savvy, technology & electrical, telling product stories, website excellence

The myriad of messages are presented in a beautifully simple and stylish way allowing the customer to select by lilac, lemon or whatever hue is particularly you. Limited editions combine function and fashion, with the superbly subtly coloured Pumpkin capturing amber audio ambiance ideal for your autumn activities. Environmental credentials are encapsulated by Platten,…
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Gyroscopical; Chronological; Cosmonautical: Brilliant Breitling

in branding & visual communication, customer-engagement, internationalisation, jewellery, location strategy, luxury, omni-channel retailing, retail brand heritage, store experience

Time waits for no-one …and Breitling have wasted no time at all in propelling itself to the forefront of watch design and manufacturing par excellence. Every face tells a story and Breitling communicates every story with style, with integrity and with a precision that complements the design of its watches perfectly. The new store environment…
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History in Black & White: John Lewis Unfolds with Every Footstep

in branding & visual communication, multi-category, omni-channel retailing, retail brand heritage, sales promotions & events, telling product stories, windows

It can’t have escaped many customers that this year marks the John Lewis 150th Anniversary. In its customary courteous yet engaging way it has communicated effectively through customised bags, exclusive collaborations and a multitude of store events and promotions. Centre stage literally, stand its “stand-out” anniversary windows, a magnificent understatement in glorious black &…
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Fossil Fuelled: Timed for Evolution

in fashion accessories, jewellery, luxury, packaging, retail brand heritage, store layout

Time stands still for no retailer, and Fossil takes it upon itself to look to the future with an evolutionary new store concept which draws on the strength of its heritage whilst looking decisively to the future. The focal wall is a picture perfect example of this, setting a showcase HD video screen against…
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Sports Brands: Go Direct to Oxford Street

July 22, 2014

in branding & visual communication, footwear, leisure & sport, omni-channel retailing, retail brand heritage, sales promotions & events, store layout, value retailing

Sweet music for sports brand fans in the site of the old HMV on Oxford Street as Sports Direct opens its new flagship store. The discount sports brand retailer has big stores already but this three floor testament to sporting testosterone celebrates every activity from fitness and training, through to trecking and fishing with…
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Adi-Dazzler: Walking the Road to World Cup Victory

July 16, 2014

in branding & visual communication, footwear, leisure & sport, retail brand heritage, telling product stories

Germany’s World Cup in every sense. The national team won the trophy, whilst the country’s famous sportswear brand Adidas, swept the manufacturers board with both finalists and the winners of the golden boot and the golden ball. The clean sweep was reward for a brand that has a proud history of making specialist footwear for…
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Has “product” become a dirty word in your business?

in branding & visual communication, brave-words, omni-channel retailing, retail brand heritage, sales promotions & events, social savvy, telling product stories

“When to tell & when to sell!” Now there’s a question that has become hugely complex with the advent of the internet and social media. Indeed it could very well be argued that they are very much part of the same process, with every word told about a brand identity and proposition a step…
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Has “product” become a dirty word in your business, distracting from the “Brand Behemoth?” As always the retail road is littered with examples of retail brands who thought their clever communication was more important than the cut of their cloth.

in branding & visual communication, brave-words, retail brand heritage, telling product stories

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“Every product should have a story!” If a product doesn’t, even one based on convenience and price, then it has no place in the assortment. The retail brand is built on the proposition strength of these amalgamated anecdotes.

in assortment structure planning, brave-words, retail brand heritage, telling product stories

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Category: retail brand heritage

From Knightsbridge to Airbridge: Flying the Harrods Flag

Gyroscopical; Chronological; Cosmonautical: Brilliant Breitling

History in Black & White: John Lewis Unfolds with Every Footstep

Fossil Fuelled: Timed for Evolution

Sports Brands: Go Direct to Oxford Street

Adi-Dazzler: Walking the Road to World Cup Victory

Has “product” become a dirty word in your business, distracting from the “Brand Behemoth?” As always the retail road is littered with examples of retail brands who thought their clever communication was more important than the cut of their cloth.

“Every product should have a story!” If a product doesn’t, even one based on convenience and price, then it has no place in the assortment. The retail brand is built on the proposition strength of these amalgamated anecdotes.

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