“Every product should have a story!” If a product doesn’t, even one based on convenience and price, then it has no place in the assortment. The retail brand is built on the proposition strength of these amalgamated anecdotes.


I'm Tim Radley and I started VM-unleashed! in 2007, and as the one who makes most of the decisions, and does most of the work, then I guess that makes me the Managing Director. I've now been doing this sort of thing for over 20 years now, so hopefully i know my way around the retail block ...but hey, what do I know?

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