On a street synonymous with literature a new chapter has been written in the tumultuous tale of the traditional bookstore. Foyles may have physically moved only metres, but as a concept it has made a journey that brings it into a new century and a completely different world.
No more so than in the tactile world of books has the impact of the omnichannel presence been felt. The bookstore format has not only had to fight new channels to browse and buy books, but also ground breaking new media on which to transport, translate and digest the content itself. From Shelley to Shakespeare, Byron to Betjeman poetic injustice indeed.
However to every action a reaction, and Foyles has reacted by embracing and creating a literary third place, between the technological tedium of the workplace, and the socially connected chaos of the home; a place where time can be celebrated and cherished with a book, an exhibition, a conversation or a solitary moment in this world of the written word.
The new building is an architectural marvel, with is central atrium carving a cultural breath of fresh literal air through the many levels of laden shelving. Through the midst of material each floor forms a labyrinth for exploration and delight, dotted with bestseller displays, social oases, comfortable couches, exhibition spaces, communal cafes, the lure of a classic vinyl store for Jazz buffs, and a celebration of classical sheet music second to none.
For lovers of books the new Foyles heads straight to the heart.
Do you need to revolutionise your proposition?
Has your concept responded to the new-world marketplace and your changing customer behaviour?
VM-unleashed has have worked with a variety of brands and retailers helping to define the correct channel strategy, and best practice delivery within each channel.
For more information…
tim.radley@vm-unleashed.com
VM-unleashed monitors and celebrates best practice such as Foyles, to advise our clients and make then more profitable.
