As at home in the omni-channel world as it once was in its humble drapers shop the retailer goes from strength to strength breaking commercial thresholds and competitors hearts.
Do you have the problem of balancing the proposition of mens and ladies fashion? Fashion credentials do not always translate easily between genders. Particularly when a dominant female perception has been built for many years, the move to menswear can-
a hub for staying fit and fired in the hectic haze of modern life. the collection is focused and fashionable but overall highly functional for the street, the gym or the court, building on Reeboks heritage as one of the pioneers of performance sportswear.
Centrepiece of the store is the activity wall with clubs, training and personal fitness management, whilst footwear walls take centre stage in both mens and womenswear.
The customer engagement and experience is essential to loyalty to a brand and a store.
Reebok reflects this retailer obsession with involvement where the product and the lifestyle come together.
Are there ways that your brand, your product and essentially your stores can create a lifestyle experience for your customers, keeping them happy and loyal?
Across blogs, twitter, facebook, instagram and pinterest content has been created and developed with suppliers and partners, and from its loyal legions of shoppers from 9 to 90 if not the magic 150.
Across blogs, twitter, facebook, instagram and pinterest content has been created and developed with suppliers and partners, and from its loyal legions of shoppers from 9 to 90 if not the magic 150. Centre stage is the TV campaign, in its full glory a 3 minute celebration of activity as it grows with its customer from childhood to maturity through the 15 decades of change that have marked its evolution.
Drawing from the past, with a commercial foothold in the present the retailer has collaborated with some of its most loyal and longstanding partners such as Barbour and Paul Smith, developing heritage collections fit for the fashion kings of the here and now. The campaign includes many opportunities for interaction with twitter feeds inviting everyone to share their own experiences of Never Standing Still, as well as competitions for sharing their best John Lewis moments from both sides of the sales counter.
As at home in the omni-channel world as it once was in its humble drapers shop the retailer goes from strength to strength breaking commercial thresholds and competitors hearts. To celebrate with style the flagship London store is bedecked in banners from head to toe, with exclusive products, special collaborations and limited edition bags in pastel blues, aqua greens and orange hues.
This store has a story to tell and the windows give a running commentary, a chronological dialogue to the events and innovations that have shaped the retailer from the 1860s. But this is not just some happy ending, but an ongoing saga, no overnight sensation but a timeless tale where the demons of downturns, the spectres of recession are vanquished and repelled, and where “once upon a time” turns always into “happy ever after.”
In Nike Town there’s only one hero in a store that celebrates many, waiting to catch any passing would-be superstars tempted in by the promise of miraculous skills, fabulous footwork and a future in the fantasy world of football footwear. The Magista is the new “super-boot” from Nike, worn by the rich and famous from the privileged echelons of the glorious game.
Follow VM-unleashed! Ltd’s board His Magista is in Town: Nike’s Beast of a Boot on Pinterest.
Step into Serrano to see the retailer cleverly communicate both democracy of choice as well as the celebration of the individual that earmarks the timeless Pelotas, the ingenious Twins, as milestones on Camper’s road to genuine uniqueness.
The stores walls house a thousand monochrome moulds where colour, texture and shape homogenise into a senseless setting, against which the detail, design and vibrant personality of this seasons sellers scream for attention amidst the silence. The parade is complete with a stand-off between today’s table displays and the whitewashed walls of yesteryear.
A stroll around the billboards, a flick through the magazines, will easily reveal the familiar face, fronting fashionable brands such as Breitling, Belstaff and the iconic British Bentley.
True the superstar shares admirable qualities with these benchmark brands. Timeless style, sartorial elegance, intrinsic quality and unique craftsmanship are all expressions that effortlessly cross the touch lines of watch making, engineering, tailoring and have occasionally been used to embellish the reputation of one of the world’s greatest soccer stars, or glamour superstars depending which side of the celebrity fence you sit.
One thing for sure, that teamwork always wins out over the performance of a single solo display, and the fancy foot work that engineered this happy band shows no sign yet of letting in any cheap goals.
Turning the design process on its head Pantone has evolved its biblical colour spectrum from a step in the creative process to the inspiration behind it. Designers across the globe who have cherished their precious books, now have the opportunity to indulge in a rainbow assortment mixing & matching their favourite hues.
In the mood for a mellow yellow coffee, a blue conversation, or a seat in the white house advocates can buy coffee cups, mobile pouches, fold up chairs and a myriad of other everyday items in a colour to suit the mood of the day. Azzurri Italy is the epicentre of the current universe but expect a ray of golden, crimson, emerald or ochre sunshine to land near you soon, turning those cold greys decidedly warm.
