Category: internationalisation
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Urban Inspiration: “Your Coolest friend’s new place!”
Wandering around Urban Outfitters, for its customers, is like wandering around your coolest friend’s new pad – their bedroom, their living room, their record collection, their kitchen and most importantly their wardrobe. The defining attraction of Urban Outfitters is its distinct personality expressed through its often random but always eclectic mix of fashions, home accessories, music…
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We are all Retailing in a Hostile Environment?
When it comes to turning your stores into selling machines, one solution rarely fits all. If you sell through wholesale or are in partner with franchisees you’ll know only too well about the challenges of working in a “hostile environment.” “Hostile” of course covers a multitude of sins, and it has to be said, sometimes…
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Take a tour around Uniqlo “the UFO that landed in NYC!”
The new 5th avenue Uniqlo store is as impressive a brand statement as you could ever wish to see. The store is spread over 4 floors which are used to create a jaw-dropping entrance where the full store height is awash with colour and excitement.
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“UFO lands in NYC!”: Uniqlo’s Universal Appeal
Uniqlo is on an international mission from its Japanese heartland to become truly an international fashion destination. It is already the 4th biggest fashion retailer after Inditex, H&M and the GAP. The new 5th avenue store is as impressive a brand statement as you could ever wish to see. The store is spread over…
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Fashion Forever: Walking in a Value Wonderland
Forever21 has become folklore for fun and budget fashion in its native US, and now throughout the UK, Europe and the Far East after its recent and rapid expansion. Although its original stores were only 100sqm its concept has blossomed to become “Fashion Wonderlands” of over 9000sqm. These huge stores are segmented into a…
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From Knightsbridge to Airbridge: Flying the Harrods Flag
Something has changed in the retail offer at Gatwick airport, South Terminal, as part of the enormous investment in the airport. Centre stage of the new development is Harrods. In the extensive store there are plenty of brands attracting the attention from Longchamps to Swarovski to DKNY but it’s the clever commercialisation of the…
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Gyroscopical; Chronological; Cosmonautical: Brilliant Breitling
Time waits for no-one …and Breitling have wasted no time at all in propelling itself to the forefront of watch design and manufacturing par excellence. Every face tells a story and Breitling communicates every story with style, with integrity and with a precision that complements the design of its watches perfectly. The new store environment…
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Welcome to the Nike House of Innovation: A Latin Adventure
Nike: Pitching into the World Cup fever that is embracing the globe is an opportunity that doesn’t come round that often, and in regions such as South America which hasn’t had a tournament on home ground for three decades, capturing the hearts and the Pesos of these soccer crazed countries is literally a once in…