Category: customer-engagement
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Extra-Sensory Perception: Selfridges Sniff an Opportunity
As part of the recent Hello Beautiful event extravaganza at London’s Selfridges customers were invited to explore the world of personalised perfume at The Fragrance Lab. Individual profiling promised each participant a unique scent, created from the smells and aromas of childhood memories and adult experiences all combined, bottled and labelled with love. Dedicated…
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Sweet Sounds for UrbanEars: Colour in a World of White Noise
A simple store speaking louder than words makes the action of listening a pleasure and an experience. UrbanEars is a concept in listening from Scandinavia, an ergonomic and aesthetic sound sensation for all the world to enjoy. The concept is based around colour , sound quality and the pleasure of wearing headphone in the…
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Gyroscopical; Chronological; Cosmonautical: Brilliant Breitling
Time waits for no-one …and Breitling have wasted no time at all in propelling itself to the forefront of watch design and manufacturing par excellence. Every face tells a story and Breitling communicates every story with style, with integrity and with a precision that complements the design of its watches perfectly. The new store environment…
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Nike+ Club: Running on Emotion
Find your way to the top storey of Nike on Oxford Street and find the Nike+ Club, a haven for all things feminine. As the tourist throng recedes floor by floor the atmosphere here is rarified, intimate and inviting. Nike leads the field in womens fitness and time spent here re-enforces not just the…
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Stand & Stare: Pull & Bear Take to the Road
The anti-corporate momentum builds… as recognised brands balance the safety of recognition and loyalty with the excitement of individual assortments, personal enhancements and store environments that look like they come off the back of a lorry rather than the end of the corporate conveyer belt. Pull & Bear, from the biggest brand house about,…
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Power Player: Reebok Reefreshed, Reenergised
Hot on the Heels of Athleta, Reebok unveils its urban equivalent… a hub for staying fit and fired in the hectic haze of modern life. the collection is focused and fashionable but overall highly functional for the street, the gym or the court, building on Reeboks heritage as one of the pioneers of…
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Pull & Bear, Stand & Stare: Underwater Adventure
Something menacing lurks with intent on the sunshine shopping streets of Europe. A threatening presence promises to lure in the unsuspecting passer-by, trapping the intrepid traveller in a kingdom of fashion, extracting a toll on credit cards and cash balances. Pull & Bear has gone to town on a sea adventure in its windows…
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