Category: customer-engagement
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The New Era of Retail Collaborations: Sports Direct & Game!
The Evening Post:- 22nd March “The New Era of Retail Collaborations: Sports Direct & Game!” Roaming through my rather cavernous Sports Direct in search of school sports supplies, I was considering the proposed collaboration between Sports Direct and Game. The idea is to share retail space and bring their brands together under one roof. It…
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Spanish Statement: The Primark Pinnacle of Pre-eminence
As part of VM-unleashed’s 10th anniversary year we take a look back at some retail milestones from the last decade and explain why each store’s message is as relevant for us today as it was then. The last decade has seen the rise of Primark as a tour de force in the world of value…
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Celebrating Omnichannel: Exorcising the ghosts of Christmas past, present & future…
So the winner yet again this Christmas was online retail. Also, apparently and a little contradictory, Amazon was at the same time killing off retail itself, which is a little strange considering that the last time I logged on to Amazon, it was indeed a retailer. It all makes for good headlines, even if…
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“Building the Passion Supply Chain: The Beauty and the Beast!”
From beginning to end…from conception to consumption…nurture an inner pride that translates to a public passion, so that the flow of enthusiasm continues well beyond the selling process. As part of your core business processes measure and monitor passion as though it were as tangible as gold coins because that is what passion will surely…
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Dark Sugars: Passion & Pride in Chocolate Heaven
Being passionate about chocolate wouldn’t rank as being unusual in our sweet toothed society, however converting an indulgence into a thriving business riding the crest of a chocolate wave for two decades takes more than simply applying recipes. Dark Sugars is destination number one for chocolate experiences in London, nestled appropriately on Shoreditch’s Brick…
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Great Yarns: The Untold Riches of a Humble Past
As part of VM-unleashed’s 10th anniversary year we take a look back at some retail milestones from the last decade and explain why each store’s message is as relevant for us today as it was then. The last decade has shown us that brands need to connect very strongly on an emotional level with their…