Category: assortment structure planning
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Cool Cat in the Capital: Tiger Earns its Stripes
Tiger has been slowly prowling the streets of the world for a while, with its irresistible proposition of impulse product, low prices and beautiful, attractive designs. Its latest incarnation is its first attack into the streets of London with a bright bold yet typical store on Tottenham Court Road. The assortment creams the impulse element…
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The Mango Recipe: Everyday Essentials & Classic Ingredients
The improvement in the Mango mens’ assortment goes back to old fashioned principles. “Sell to customers what they want, when they want it” is the premise behind the move to authority and credibility that underpins the latest SS assortment. Whilst the store is blocked by category for ease of shop and clarity of offer, the…
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The delight, not the devil, is in the detail…
– One man’s meat is another man’s poison… or to be more accurate, “a customers delight is the buyer’s devil” Complex is not a large enough adjective to describe the process of planning, designing and buying an assortment. We no longer live in a world of “selling average products to average customers” but in a…
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Mango bearing Fruit: Sewing Seeds of Kids Success
Assortment leads the way as Mango open its first kids store in Valencia. Unremarkable in terms of store environment the space sings with the colours and craftsmanship of a well conceived and commercially developed range. The walls play home to carefully constructed coordinated stories, bringing together classic silhouettes and best seller categories for both boy…
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From Boys to Men: Mango comes of Age
Fashion credentials do not always translate easily between genders. Particularly when a dominant female perception has been built for many years, the move to menswear can be difficult and delicate to position. Ironically the stronger the female brand, the more successful the style, the fashion and the focus, then the more difficult for menswear to…
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“Curated by”: In JL we Trust
‘Curated By’ … is a new space in the nations most trusted retailer – John Lewis – which offers customers the chance to selectively shop key pieces from premium fashion brands. Handpicked, the first edit includes exclusives from Sacks, Pyrus, Stella Forest, Charli, Muubaa and Second Female as well as Avoca Anthology, By Zoe, Bensimon…