Home Archive by category "assortment structure planning" (Page 19)

Category: assortment structure planning

Wide Assortment: Piquadro’s Spatial Awareness

Dimensions that you only dream about, offer the opportunity for Piquadro to showcase its assortment to the passing shopper.

 

piquadro-close-up-bags

Space and structural planning mirror category and collection ranging to provide a store that replicates the perfect pilot. The retailer response is a corridor of discovery on a journey from travel to totes, from fashion to functionality, with each family segmented and presented from the pages of the merchandising manual.

A democracy of display allows every passer-by to experience the full picture where windows and walls combine, defining a stage setting in the theatre of travel that is terminal 1, Madrid airport. Walking the walk, talking the talk, Piquadro provides the perfect expose for the captive consumer where lack of time and opportunity are now no excuse for ignoring impulse.

piquadro-enter-stage-left piquadro-centre-stage piquadro-exit-stage-right

Legs 11: Selfridges Denim Devolution takes Shape

Selfridges destination denim stretched its legs and stepped out as the World’s largest dedicated denim studio.

 

selfridges-denim-studio-mannequins

No idle fascination this 2500 square metres throws a curved ball at the conventions of category collections with Selfridges claiming jeans from £11 to £11,000 in a range of over 11,000 pieces.

Denim journeys unfold past acrobatic mannequins and parades of pillars bedecked in blue. Our denim fabric focus, our fibre fascination is satisfied in the special space of the “Fit Studio,” the designate “Denim Taylor.” Denim specialists guide the traveller through the myriad of cuts, fits and fashion washes, ensuring every curve is flattered, every nerve un-shattered by the burden of choice.

For those with individual taste and dreams of denim devolution the Denim Taylor offers the perfect “nip” and “tuck” and the promise of a creation from scratch to satisfy the itch of even the most demanding denim devotee.

selfridges-denim-studio-denim-displays selfridges-denim-studio-denim-taylor selfridges-denim-studio-fit-studio

Make the most of your category heroes…

His Magista is in Town: Nike’s Beast of a Boot

A beast awaits for the unwitting soccer star too big for his boots. The Nike Magista.

 

nike-magista-create-attack

In Nike Town there’s only one hero in a store that celebrates many, waiting to catch any passing would-be superstars tempted in by the promise of miraculous skills, fabulous footwork and a future in the fantasy world of football footwear.

The Magista is the new “super-boot” from Nike, worn by the rich and famous from the privileged echelons of the glorious game. With World Cup fever raising the temperature Magista takes centre stage, as a cunningly created giant spider, fresh from the forests of the Amazon, the backwaters of Brazil.

Fluorescent windows, inspired by the supernatural sci-fi B-films of the fifties, give the boot an almost supernatural persona as it promises to “Create” & “Attack” in the best tradition of out-of-this-world encounters.

From weird and wonderful, to gargantuan graphics here is one world superstar who has timed his run to perfection!

 

nike-magista-creature-display nike-magista-interactive-area nike-magista-star-window

How is your World Cup going?

Pantone Panettone: Colour Constellation

All Universes begin somewhere, but the Pantone System is certainly no white dwarf or lingering black hole but a creation of colour and light.

 

pantone-colour-windows

Turning the design process on its head Pantone has evolved its biblical colour spectrum from a step in the creative process to the inspiration behind it. Designers across the globe who have cherished their precious books, now have the opportunity to indulge in a rainbow assortment mixing & matching their favourite hues.

In the mood for a mellow yellow coffee, a blue conversation, or a seat in the white house advocates can buy coffee cups, mobile pouches, fold up chairs and a myriad of other everyday items in a colour to suit the mood of the day. Azzurri Italy is the epicentre of the current universe but expect a ray of golden, crimson, emerald or ochre sunshine to land near you soon, turning those cold greys decidedly warm.

pantone-colour-chairs pantone-intimate-display pantone-mugs-and-scent

Are you lacking a little colour in your own little world?

Crew Cut: Subtle Snapshot of What’s-in Store

Baited breath awaited the arrival of the much vaunted J Crew flagship store on Regent Street.

 

j-crew-menswear-wall-of-shirts

However for the impatient and curious a subtle appetizer awaits amidst the stylish surroundings of Lambs Conduit, number thirty eight. In keeping with its history of opening specialist stores in its native New York the London store is a menswear outlet, selling stylish soft, in a world of traditional tayloring.

Individual displays echo the exclusive environment whilst the standout sales desk offers a glimpse of elegant eye-candy displaying jewellery and accessories for the well-suited and well informed.

j-crew-menswear-service-desk j-crew-menswear-jacket-facings j-crew-menswear-windows

Are you a one-trick pony?
Need help developing a stable of thoroughbreds for every race?

Mighty Martens: Straying Off the Beaten Track

It is no easy “feet” to keep a clear direction for a powerful brand identity, and also maximise opportunities for the product away from its safety zone.

martens-new-flair-boots

Dr Martens illustrates intelligent imagination as its collection strays into dress shoes, formal shoes and casual boots whilst maintaining its distinct style and rawness. Classic silhouettes are re-incarnated with tantilising textures, finishes and patterns which are both at odds, yet in complete harmony, with this most celebrated of boot brands.

martens-colour-boots  martens-vegan-boots matrens-new-foot-forward

Do you need assistance in updating and galvanising your proposition, and your assortment?

The House that Jack Built: Simple Style from John Lewis

In a yellow nod towards the modern kings of contemporary living John Lewis continues to expand and promote its House range of simple, stylish home products that won’t break the budget.

John-Lewis-home-display

The collection now stands at 800 items from furniture and lighting to home decor, bathroom, bedroom, home office and kitchen. With a stylishly simple circle of yellow the product packaging makes a bold statement either fighting for favour amongst more recognised brands or as a keynote statement, a splash of yellow leading the way in seasonal events & promotions.

Either way, the cool and contemporary John Lewis is certainly here to stay.

John-Lewis-home-promotion  John-Lewis-home-tables  John-Lewis-home-university-promotion