visual merchandising Archives - Page 13 of 15

Archive by category "visual merchandising" (Page 13)

Boardwalk Catwalk: H&M Turns over a New Leaf

Seven stories of summer heaven await the seasonal shopper at H&M, Oxford Circus.

In another nod to the far away football festival in the jungles of Brazil H&M brings the fashion forest to Europe, adorning its store with a flourish of leaves and garlands of green.

Every floor is home to a showcase display greeting shoppers as they make their way up the escalator labyrinth on an exploration of new summer collections, perennial basics, value heroes, destination denim and the unfolding world of accessories and intimates. The high rise format is perfect for creating manageable stories on each floor, sure to satisfy without testing the patience.

The variety of plinths and props, mannequins and harlequins creates something unique on every level, from towering fashion stacks for the young and bold to the sedate boardwalk for the seasoned shopper.

Underpinned by price, and inspired by the world, H&M’s fashion forest offers something for everyone’s summer sojourns.

Proposition Primark: Added-value retailer

Even the lowest prices in the world command detailed scrutiny when it comes to value for money.

Whilst an advised adornment, a prudent personalisation, or an essential embellishment can turn an anonymous basic into a soaring best-seller, an equally ill-judged adjustment can make even the most miserly mark-up a step too far for the discerning masses. Whilst Primark maintains its low price proliferation, it has equally expended a serious amount of energy in judging what makes its assortment sing for its adoring fans.

Identifying what’s important to its customers has allowed Primark to adorn its products with a dazzling array of added-value touches. Strategically located linings and logos, sub-brand developments and label de-lineaments, fashion details and functional features, precisely promoted and cleverly communicated add points to margins, and slices to sales. Points proven as top marks add up to a winning bottom line.

From adoration to adornment, Primark’s perfect process has them singing all the way to the added-value bank.

Brand Enhanced: Lefties Labelling with Love

There may be devil in the detail but the rewards will definitely come well before heaven.

Value retailing continues to expand its expertise and grow competence in areas traditionally well outside its remit. Lefties leads the Iberian pack with expert enhancements that press all the added-value buttons, seams, adornments, tickets and labels.

Key to its new found capabilities Lefties has recognised and analysed the add-value hierarchy that makes it’s customers weak at the knees and falling over backwards to buy its bargain lines. In essence Lefties wastes no time, effort and investment in details that simply don’t matter in the value stakes, but knows from experience what ticks the ROI boxes.

Product labels are the current show stoppers adding a selection of sub-brand identities from the urban to the sophisticated, from the New England outdoors to the Old England indoors.

No more Lefties labels for forward thinking fashionistas, but a world of inspirations, carefully labelled with love.

VM-unleashed has worked with a variety of retailers identifying added-value drivers across their assortments, ensuring that investment in product is matched by return…

Carpe Diem: Seize every Nike opportunity

Think football, think World Cup, think leary overweight men in replica kits? Think again, think high technology fitness wear, think the colours of the world’s most famous football teams as you’ve never seen them before; think Nike World Cup, think opportunity and think innovation.

Irrespective of the World Cup feeding frenzy Nike has projected itself to the forefront of retail innovation, of store experience and merchandise development. The Federation Collection is playing to packed Galleries in Nike stores everywhere, an assortment of ladies fitness wear specially designed for the World Cup period, in the gold of Brazil, the tricolor of France and the red and white of England, with delicious design details commemorating the kit of each country’s most celebrated soccer moments.

Including the fairer sex in a truly commercial way, in a very much male orientated event is a true testament to Nikes forward thinking strategies and product focused branding.

Nike, seizing the day, seizing the opportunities, seizing the initiative.

VM-unleashed works with retail businesses to maximize the merchandise opportunities of events and seasonality.

Nike Pinterest Gallery of “His Magista is in Town:” A Beast of a Boot

A beast awaits for the unwitting soccer star too big for his boots.

In Nike Town there’s only one hero in a store that celebrates many, waiting to catch any passing would-be superstars tempted in by the promise of miraculous skills, fabulous footwork and a future in the fantasy world of football footwear. The Magista is the new “super-boot” from Nike, worn by the rich and famous from the privileged echelons of the glorious game.

Follow VM-unleashed! Ltd’s board His Magista is in Town: Nike’s Beast of a Boot on Pinterest.

Selfridges Denim Devolution: Browse the Pinterest Gallery

Destination denim stretched its legs and stepped out as the World’s largest dedicated denim studio.

No idle fascination this 2500 square metres throws a curved ball at the conventions of category collections with Selfridges claiming jeans from £11 to £11,000 in a range of over 11,000 pieces. Denim journeys unfold past acrobatic mannequins and parades of pillars bedecked in blue.

Follow VM-unleashed! Ltd’s board Legs 11: Selfridges Denim Devolution on Pinterest.

Balancing Act Up and Running: Go Directly to Sports

She Runs. He Runs.” is a new proposition on the footwear floor of Sports Direct, the discount leader in the European sports market.

Regularly criticised for its level of expertise and service, particularly in the footwear world where technical information and brand communication is essential in the buying process, it has teamed up with New Balance, specialist manufacturer of sports footwear.

With the strapline “Pound for Pound the best running shoes in the market” this footwear tie-up would seem to be a marriage made in value heaven. Prospective customers avail themselves of the electronic footwear machine which not only measures the size of shoe required but also grades feet by the height of their arch and the shape of the foot.

The resulting diaped diagnosis can then be matched to an extensive range of New Balance running shoes all coded and segmented by the appropriate shape and foot arch suitability.

With enough information for a qualified selection, ease of use and fast to act this initiative seems set to run for a while yet.

Cap in Hand: A New Era in Headwear

To be head and shoulders above a crowded category requires dominance of range and unparalleled choice.

A New Era has dawned in the competitive market for souvenir and sporting caps inspired by the vast array of US sporting franchises whose merchandisers market everything from replica kits, memorabilia and the ubiquitous baseball cap.

The central London store has an urban feel with brick wall to brick wall cap displays expanding the experience from sporting team allegiance to blockbuster films, superhero insignia, city branding from across the globe to a spectrum of smartly styled caps, free from fraternity in a striking colour spectrum.

The design cleverly hides available sizes in pull-out drawers behind the displays, shaving centimetres from the store, adding category claustrophobia and an even higher intensity to an unsurpassed assortment.

Hats off. Respect is Due.

Crowning Glory: The Peoples’ Princess takes a Bow

Informality and innovation serenade this seasons arrival into the world of Spanish speciality fashion.

No standing on ceremony for Si Reina whose distressed displays and stripped back shell are the antipathy of pristine pedestals and perfect presentations. However this store has no shortage of admirers, attracted by the femininity and fashion touches of a well-conceived collection for that age in the adolescent journey between girlhood and the gilded guardians of adult fashion.

First impressions provide ample evidence of the endearing nature of this brand, with entrances framed with the delicate touch of flower vases leading into the drama of distressed displays of pastel flower pots and picture frames, a poignant picture of innocence lost. A ceiling of coloured Pom-Poms echoes the last days of childhood leading the next generation into a carefully prepared world of fashion fascination.

How is your coming of age as a retailer?

Breaking the Mould: Camper’s Creative Footprint

Original DNA, the USP of Camper, pervades every inch of the customers’ experience, maximising every foot with fun and flamboyance.

Step into Serrano to see the retailer cleverly communicate both democracy of choice as well as the celebration of the individual that earmarks the timeless Pelotas, the ingenious Twins, as milestones on Camper’s road to genuine uniqueness.

The stores walls house a thousand monochrome moulds where colour, texture and shape homogenise into a senseless setting, against which the detail, design and vibrant personality of this seasons sellers scream for attention amidst the silence. The parade is complete with a stand-off between today’s table displays and the whitewashed walls of yesteryear.

Category: visual merchandising