Destination denim stretched its legs and stepped out as the World’s largest dedicated denim studio.

No idle fascination this 2500 square metres throws a curved ball at the conventions of category collections with Selfridges claiming jeans from £11 to £11,000 in a range of over 11,000 pieces. Denim journeys unfold past acrobatic mannequins and parades of pillars bedecked in blue.


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