Think football, think World Cup, think leary overweight men in replica kits? Think again, think high technology fitness wear, think the colours of the world’s most famous football teams as you’ve never seen them before; think Nike World Cup, think opportunity and think innovation.



Irrespective of the World Cup feeding frenzy Nike has projected itself to the forefront of retail innovation, of store experience and merchandise development. The Federation Collection is playing to packed Galleries in Nike stores everywhere, an assortment of ladies fitness wear specially designed for the World Cup period, in the gold of Brazil, the tricolor of France and the red and white of England, with delicious design details commemorating the kit of each country’s most celebrated soccer moments.

Including the fairer sex in a truly commercial way, in a very much male orientated event is a true testament to Nikes forward thinking strategies and product focused branding.

Nike, seizing the day, seizing the opportunities, seizing the initiative.


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VM-unleashed works with retail businesses to maximize the merchandise opportunities of events and seasonality.