Seven stories of summer heaven await the seasonal shopper at H&M, Oxford Circus.
In another nod to the far away football festival in the jungles of Brazil H&M brings the fashion forest to Europe, adorning its store with a flourish of leaves and garlands of green.
Every floor is home to a showcase display greeting shoppers as they make their way up the escalator labyrinth on an exploration of new summer collections, perennial basics, value heroes, destination denim and the unfolding world of accessories and intimates. The high rise format is perfect for creating manageable stories on each floor, sure to satisfy without testing the patience.
The variety of plinths and props, mannequins and harlequins creates something unique on every level, from towering fashion stacks for the young and bold to the sedate boardwalk for the seasoned shopper.