Retail shops & customer ‘hubs’
The physical shop must be more than just a place to buy products. It must be a ‘Shopper Paradise,’ an amazing experience, a ‘hub’ for the local customer community, a place of interaction & workshops, an intersection of customer collections, returns & deliveries, a studio, a meeting place, a training ‘hub’ for local businesses.
I’ve been employed to re-imagine shops and their experiences by Primark, Walgreens, Boots, Adidas, AllSaints, Ferrari, Nespresso, Halfords, Max&Co, Ladbrokes, Camper, Cortefiel, Springfield, Sonae, Otto Versand, BonPrix, World Duty Free, Sprinter, La Caixa, National Geographic, Real Madrid, KappAhl, Flex, Latteria Soresina, Gruppo Vestebene, Alessi, Eroski, Gruppo Coin, OVS, Heatons, Clarks, Benetton, Imaginarium, Porcelanosa, Northumbria University, Bialetti, and Baltika, amongst others.
Clients like my ‘Shop of the Future’ approach which is both commercial and creative. Together we deliver exciting customer experiences that make money.
They also like the ‘Shop of the Future’ process which is highly collaborative, involving cross-functional teams of shop stakeholders…buyers & merchandisers, space planners, marketers, store operations, HR & training, IT, shop designers & VM, shop managers & colleagues, and customer focus group sessions.
Every consultancy project is created and developed for each client’s specific needs and requests. The scope, timing, resources and process is agreed after an initial discussion process.
To have a discussion about your ‘Shop of the Future’, email me at email@example.com
Halfords is the leading auto & cycle retailer across the UK, with shops in 750 locations.
It has gradually evolved its proposition with the addition of services, advice, repairs, MOTS under a digital umbrella to create seamless customer experiences across its shop formats, autocentres, and mobile repair vans.
It was exciting for me to help in the re-design of their new concept superstores, with expanded service areas, customer hubs, product demonstration areas, showcase visual displays and an innovative new approach to visual merchandising.
Traditionally a new shop concept is trialed across several different locations.
Halfords understood the importance of delivering an omni-channel solution in every location. It therefore took the bold but totally sensible decision to trial new format concepts all together in one location, and to join them up.
A superstore, services hub, repair autocentre, mobile repair vans and localised digital channels & social media. How smart was that?