Category: telling product stories
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Global Economics: Selling the Theatre of Dreams
“Where there are people there are customers” and the Globe Theatre in London maximises the eternal interest in England’s bard with an assortment of gifts, merchandise and souvenirs bursting with both imagination and creativity, yet developed with no small degree of commercial acumen and business foresight. A combination of art and artefacts that would surely…
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Adolescent Authority: Hollister Sitting Comfortably?
Throughout its formative years Hollister has kept its teenage target enthralled and captivated with a brand built on the dazzling if distant images of Huntingdon beach and the various surf scenery of California. A staple diet of bold logos and textured contextual graphics on a classic range of timeless best seller silhouettes from hoodies…
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Claiming the Wild Westfield: New Territories for TKMaxx
The TKMaxx expansion railroad shows no sign of slowing, let alone hitting the buffers, as its combination of fashion brands, low prices and dynamic assortment changes finds wider appeal and acceptance within the style sensitive streets of London, and now the expansive plains and diverse demographics of Westfield Stratford. Whilst the unpredictability of the…
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“The Money of Colour”
Put your profits in the black, the blue, the green, the fuschia and even the red, but avoid a retail life of grey… As the most emotional tool in the armoury of retailers, brands and manufacturers it is still sometimes surprising how little strategy lies behind the use of colour. And for sure the ways…
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Personal Spaces: A Meeting of Monsoon Minds
Monsoon and Accessorize, although long time co-inhabitants of the same family home, have rarely and inconsistently been seen out in public together. However lifestyle changes and a move towards the evolution of an intimate third place for women have resulted in a more common and strategic crossing of paths, with not only shared store…
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The Untold Riches of a Humble Past
In a strange and literal turn of events, and in part reaction to the fabricated financed world around us there has become a clamor for brands with true heritage, roots, tradition and history. In many ways the greater the brand heritage struggle, the deeper the hardship, the more humble the history then the more credible…
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Monki Mania: Refreshing Fashion in a Stagnant Sea
The sum is often bigger than the parts, although in the case of Monki it is the fascinating and intriguing parts that very much bring the Monki world to life. On the one hand the carefully conceived store concepts from the Forgotten Forest where shoppers walk on a floor of flowers, becoming lost in…
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The Monki Puzzle: Selling in a Sea of Scallops
Welcome to the wonderful & truly unique world of Monki. Monki is a philosophy for life and style, brought to life, through conceptual store design, that encourages the individual to be – individual, true to themselves and not afraid to express their values through fashion. Carnaby Street is the latest Monki incarnation based on an…
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Welcome to “The Monaco Book Club” Take a visual tour through Faded Fashions & Yesterday’s News
Taste is not an option for the ever-over-performing Club Monaco. Store and stock in faded harmony as sun-bleached beauty is applied to fixtures and fashions, to windows and wardrobes.
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The Collaboration Club: Monaco Muses & Makers
Credentials through collaboration, endorsement by association. Club Monaco strengthens its reputation as the effortlessly stylish purveyor of timeless fashions by forming links with a select number of discrete and discerning designers and doyens of quality chic. From exclusive jewellery and favoured footwear, to accessories for ipads, and facsimilies for footnotes , these hand-selected, hand-makers…