The Monki Puzzle: Selling in a Sea of Scallops



Welcome to the wonderful & truly unique world of Monki.

Monki is a philosophy for life and style, brought to life, through conceptual store design, that encourages the individual to be – individual, true to themselves and not afraid to express their values through fashion.

Carnaby Street is the latest Monki incarnation based on an undersea world of decaying wrecks, sunken carousels, barnacled rigging, giant jellyfish and a myriad of underwater embellishments.

The fashion style is fun and free, encouraging shoppers to break the rules, be inspired by their senses and shop to their impulsive potential. Refreshing fashion in stagnant waters.


monki-marvellous-staircase monki-focal-display-carousel monki-walls-of-wonder


I'm Tim Radley and I started VM-unleashed! in 2007, and as the one who makes most of the decisions, and does most of the work, then I guess that makes me the Managing Director. I've now been doing this sort of thing for over 20 years now, so hopefully i know my way around the retail block ...but hey, what do I know?

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