store experience Archives - Page 19 of 23

Archive by category "store experience" (Page 19)

Power Player: Reebok Reefreshed, Reenergised

Hot on the Heels of Athleta, Reebok unveils its urban equivalent…

a hub for staying fit and fired in the hectic haze of modern life. the collection is focused and fashionable but overall highly functional for the street, the gym or the court, building on Reeboks heritage as one of the pioneers of performance sportswear.

Centrepiece of the store is the activity wall with clubs, training and personal fitness management, whilst footwear walls take centre stage in both mens and womenswear.

This store feels friendly, intimate and inviting, filled with invention and incentive for a fitter, fulfilled future.

The customer engagement and experience is essential to loyalty to a brand and a store.
Reebok reflects this retailer obsession with involvement where the product and the lifestyle come together.

Are there ways that your brand, your product and essentially your stores can create a lifestyle experience for your customers, keeping them happy and loyal?

Happy Anniversary: John Lewis Never Knowingly Undertold.

Perfect timing for John Lewis, as a notable anniversary coincides with the best ever period for the UKs favourite retailer.

As at home in the omni-channel world as it once was in its humble drapers shop the retailer goes from strength to strength breaking commercial thresholds and competitors hearts. To celebrate with style the flagship London store is bedecked in banners from head to toe, with exclusive products, special collaborations and limited edition bags in pastel blues, aqua greens and orange hues.

This store has a story to tell and the windows give a running commentary, a chronological dialogue to the events and innovations that have shaped the retailer from the 1860s. But this is not just some happy ending, but an ongoing saga, no overnight sensation but a timeless tale where the demons of downturns, the spectres of recession are vanquished and repelled, and where “once upon a time” turns always into “happy ever after.”

Life has never been better at John Lewis in a story never knowingly undertold.

Nike Pinterest Gallery of “His Magista is in Town:” A Beast of a Boot

A beast awaits for the unwitting soccer star too big for his boots.

In Nike Town there’s only one hero in a store that celebrates many, waiting to catch any passing would-be superstars tempted in by the promise of miraculous skills, fabulous footwork and a future in the fantasy world of football footwear. The Magista is the new “super-boot” from Nike, worn by the rich and famous from the privileged echelons of the glorious game.

Follow VM-unleashed! Ltd’s board His Magista is in Town: Nike’s Beast of a Boot on Pinterest.

Pinterest Gallery: Designs on the Future, Digital Debenhams

Debenhams develops into the multi-channel arena delivering a blueprint for the future in its fully re-furbished flagship store.

Building on its Designers for Debenhams the retailer embarks on a renewed and re-energised celebration of is unique proposition with larger footprints, distinct decoration and more potent graphic communication. In a celebration of service, cash desks and corporate spaces are celebrated in bright hues, heralding a physical and strategic return to service.

Follow VM-unleashed! Ltd’s board Designs on the Future: Digital Debenhams on Pinterest.

Balancing Act Up and Running: Go Directly to Sports

She Runs. He Runs.” is a new proposition on the footwear floor of Sports Direct, the discount leader in the European sports market.

Regularly criticised for its level of expertise and service, particularly in the footwear world where technical information and brand communication is essential in the buying process, it has teamed up with New Balance, specialist manufacturer of sports footwear.

With the strapline “Pound for Pound the best running shoes in the market” this footwear tie-up would seem to be a marriage made in value heaven. Prospective customers avail themselves of the electronic footwear machine which not only measures the size of shoe required but also grades feet by the height of their arch and the shape of the foot.

The resulting diaped diagnosis can then be matched to an extensive range of New Balance running shoes all coded and segmented by the appropriate shape and foot arch suitability.

With enough information for a qualified selection, ease of use and fast to act this initiative seems set to run for a while yet.

Designs on the Future: Digital Debenhams

Debenhams develops into the multi-channel arena delivering a blueprint for the future in its fully re-furbished flagship store.

At the core of the new design is the presence of an omni-channel offering with a dedicated click and collect service area and a scattering of terminals in key departments allowing the customer to browse and order directly from the store. The in-store initiatives coordinate with a new e-commerce revamp as this traditionally strong performer plays its classic hand in the only game in town.

Designers at Debenhams, with designs on the future.

Twist of Fate: Louis Vuitton on a Different Level

An important catalyst in the re-invention of Selfridges was the phase 1 introduction of escalator wells at either end of the store, which with the central centrepiece of lifts and existing escalators transport customers on a myriad of customer journeys exploring every corner of every floor of the world famous emporium, opening up an unparalleled assortment of brands and attractions.

A new addition to the vertical transport fraternity is the addition of the unique Louis Vuitton twisting lift joining the 2 floors of the brand in a truly innovative and intimate way. The spectacular open structure reveals a golden lift that turns serenely as it makes its way from one level of luxury to another equally unparalleled Vuitton universe.

The lift is marked by two rotating display cases that transcend the space from floor to ceiling housing the highlights of the accessories collection and forming an appropriate guard of honour for the brand patrons as they make their way up to that great label in the sky.

Splendid Isolee: Courting the In-Crowd

The re-invention of the department store, a place that selects the best from the rest, finds another incarnation in the distinctly desirably shape of Isolee.

A generation on from the ground-breaking Colette, beckoning the Parisian partisan into a world of the coolest brands – the bijoux boutique, beauty emporium and couture cafe combination shows no sign of fading from the stylish streets of Europe.

Housed on 3 floors the basement beauty hall is home to both recognised and unusually attractive names like the fabled Aesop with its naturally Australian ingredients. Fashion injections are restricted to a handful of appropriate brands from Belstaff to Puma where the only criteria for inclusion are current coolness and an attraction to the discerning set.

The upper floor is home to household adornments, leisure and lifestyle accessories, and the icing on this highly decorated cake – the cafe and discrete delicatessen appealing to the particular taste that is the clientele of up-town Madrid.

Crowning Glory: The Peoples’ Princess takes a Bow

Informality and innovation serenade this seasons arrival into the world of Spanish speciality fashion.

No standing on ceremony for Si Reina whose distressed displays and stripped back shell are the antipathy of pristine pedestals and perfect presentations. However this store has no shortage of admirers, attracted by the femininity and fashion touches of a well-conceived collection for that age in the adolescent journey between girlhood and the gilded guardians of adult fashion.

First impressions provide ample evidence of the endearing nature of this brand, with entrances framed with the delicate touch of flower vases leading into the drama of distressed displays of pastel flower pots and picture frames, a poignant picture of innocence lost. A ceiling of coloured Pom-Poms echoes the last days of childhood leading the next generation into a carefully prepared world of fashion fascination.

How is your coming of age as a retailer?

Breaking the Mould: Camper’s Creative Footprint

Original DNA, the USP of Camper, pervades every inch of the customers’ experience, maximising every foot with fun and flamboyance.

Step into Serrano to see the retailer cleverly communicate both democracy of choice as well as the celebration of the individual that earmarks the timeless Pelotas, the ingenious Twins, as milestones on Camper’s road to genuine uniqueness.

The stores walls house a thousand monochrome moulds where colour, texture and shape homogenise into a senseless setting, against which the detail, design and vibrant personality of this seasons sellers scream for attention amidst the silence. The parade is complete with a stand-off between today’s table displays and the whitewashed walls of yesteryear.

Category: store experience

Power Player: Reebok Reefreshed, Reenergised

Hot on the Heels of Athleta, Reebok unveils its urban equivalent…

This store feels friendly, intimate and inviting, filled with invention and incentive for a fitter, fulfilled future.

Happy Anniversary: John Lewis Never Knowingly Undertold.

Perfect timing for John Lewis, as a notable anniversary coincides with the best ever period for the UKs favourite retailer.

Life has never been better at John Lewis in a story never knowingly undertold.

Pinterest Gallery: Designs on the Future, Digital Debenhams

Debenhams develops into the multi-channel arena delivering a blueprint for the future in its fully re-furbished flagship store.

Balancing Act Up and Running: Go Directly to Sports

She Runs. He Runs.” is a new proposition on the footwear floor of Sports Direct, the discount leader in the European sports market.

With enough information for a qualified selection, ease of use and fast to act this initiative seems set to run for a while yet.

Designs on the Future: Digital Debenhams

Debenhams develops into the multi-channel arena delivering a blueprint for the future in its fully re-furbished flagship store.

Designers at Debenhams, with designs on the future.

Twist of Fate: Louis Vuitton on a Different Level

Twist of Fate: Louis Vuitton on a Different Level

Splendid Isolee: Courting the In-Crowd

The re-invention of the department store, a place that selects the best from the rest, finds another incarnation in the distinctly desirably shape of Isolee.

Crowning Glory: The Peoples’ Princess takes a Bow

Informality and innovation serenade this seasons arrival into the world of Spanish speciality fashion.

How is your coming of age as a retailer?

Breaking the Mould: Camper’s Creative Footprint

Original DNA, the USP of Camper, pervades every inch of the customers’ experience, maximising every foot with fun and flamboyance.

A sensation for the senses where Camper creates a tantalising tension between its footwear physiologies.