Splendid Isolee: Courting the In-Crowd

The re-invention of the department store, a place that selects the best from the rest, finds another incarnation in the distinctly desirably shape of Isolee.



A generation on from the ground-breaking Colette, beckoning the Parisian partisan into a world of the coolest brands – the bijoux boutique, beauty emporium and couture cafe combination shows no sign of fading from the stylish streets of Europe.

Housed on 3 floors the basement beauty hall is home to both recognised and unusually attractive names like the fabled Aesop with its naturally Australian ingredients. Fashion injections are restricted to a handful of appropriate brands from Belstaff to Puma where the only criteria for inclusion are current coolness and an attraction to the discerning set.

The upper floor is home to household adornments, leisure and lifestyle accessories, and the icing on this highly decorated cake – the cafe and discrete delicatessen appealing to the particular taste that is the clientele of up-town Madrid.

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I'm Tim Radley and I started VM-unleashed! in 2007, and as the one who makes most of the decisions, and does most of the work, then I guess that makes me the Managing Director. I've now been doing this sort of thing for over 20 years now, so hopefully i know my way around the retail block ...but hey, what do I know?

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