Debenhams develops into the multi-channel arena delivering a blueprint for the future in its fully re-furbished flagship store.
Building on its Designers for Debenhams the retailer embarks on a renewed and re-energised celebration of is unique proposition with larger footprints, distinct decoration and more potent graphic communication. In a celebration of service, cash desks and corporate spaces are celebrated in bright hues, heralding a physical and strategic return to service.
At the core of the new design is the presence of an omni-channel offering with a dedicated click and collect service area and a scattering of terminals in key departments allowing the customer to browse and order directly from the store. The in-store initiatives coordinate with a new e-commerce revamp as this traditionally strong performer plays its classic hand in the only game in town.
Designers at Debenhams, with designs on the future.
