Designs on the Future: Digital Debenhams

Debenhams develops into the multi-channel arena delivering a blueprint for the future in its fully re-furbished flagship store.


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Building on its Designers for Debenhams the retailer embarks on a renewed and re-energised celebration of is unique proposition with larger footprints, distinct decoration and more potent graphic communication. In a celebration of service, cash desks and corporate spaces are celebrated in bright hues, heralding a physical and strategic return to service.

At the core of the new design is the presence of an omni-channel offering with a dedicated click and collect service area and a scattering of terminals in key departments allowing the customer to browse and order directly from the store. The in-store initiatives coordinate with a new e-commerce revamp as this traditionally strong performer plays its classic hand in the only game in town.

Designers at Debenhams, with designs on the future.


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I'm Tim Radley and I started VM-unleashed! in 2007, and as the one who makes most of the decisions, and does most of the work, then I guess that makes me the Managing Director. I've now been doing this sort of thing for over 20 years now, so hopefully i know my way around the retail block ...but hey, what do I know?

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