store experience Archives - Page 18 of 23

Archive by category "store experience" (Page 18)

New Home: West Comes East to be Part of the Furniture

west-elm-living-wall

Style travels well,

… and judging from the stunning arrival of West Elm on this side of the pond, the American home fashion retailer is about to make serious waves in the UK decor market.

The essential elements have been transported safely with its distinctive high wall displays, blocked shelving, colour story chic and opulent ornaments still in tact after the journey East. Particularly impressive and more unexpected is the kitchen department where beautiful boxes build authority across cutlery, cuisine, and crockery which flow into attractive displays of herbs, spices and delicatessen delights.

Customer service is special, as expected, from the home design hub to the cozy coffee bar, where the made-to-measure attention is sure to be a hit with the ecelectic mix of London’s home fashion admirers.

Hidden Benefit: Beauty on a Different Level

Something beautiful happened on the way to Carnaby Street.

Benefits abound in this destination cosmetic store which hides its beauty bushel beneath the streets of London. The inviting staircase leads to the hidden delights of the basement bars. From brows to nails, from body waxing and spray tanning to blow drying and champagne sipping no bar is too high.

Whether its bubbles on the lips or fizz on the face this beauty basement promises to be the destination of choice for pampering parties, corporate calming or just some personal preening below the cut and thrust of Carnaby, the sights and sounds of Soho.

Gyroscopical; Chronological; Cosmonautical: Brilliant Breitling

Time waits for no-one

…and Breitling have wasted no time at all in propelling itself to the forefront of watch design and manufacturing par excellence. Every face tells a story and Breitling communicates every story with style, with integrity and with a precision that complements the design of its watches perfectly.

The new store environment brilliantly combines the precious, authority of the watch displays with powerful store graphics, cartoons reminiscent of the halcien days of aeronautical development. Add to this the beautifully designed fixtures again drawing from the brands aeronautical and engineering heritage and the store is picture perfect, a ticking timepiece of creativity and design excellence.

Hello Beautiful: Selfridges Showcases its Inner Beauty

With a now customary late Spring in its Step, Selfridges strides relentlessly onwards in its role as retail event destination in London.

In a sequence of mega shows in a traditionally calm calendar month the premium department store has re-created everything from Carnival Brazil to Las Vegas Ostensicity and the celebrated BodyCraze voyerism that has been enshrined into the folk-lore of London’s lifestyle. Hello Beautiful brings to the fore the sizeable assortment of beauty brands that tread its hallowed boards, adding sparkle and magic in a month long celebration of outer and inner beauty.

A parade of pure inspiration, Selfridge windows cover every angle in beauty dust from hair extensions to food preparations, body art to mind science in its quest to unearth everyone’s beauty weak spot. A basement exclusive houses The Beauty Project where invited brands explore the future of looking good, whilst in the wonder room, marvel at the Fragrance lab where everyone is invited to explore their sense of smell, from evocative childhood memories to distinctive personal perfumes.

Selfridges, looking good and feeling beautiful, with the help of a few fabulous friends, and the continued involvement and adoration of the populace of London.

Take a tour of Sports Direct’s Brand Powerhouse

Sports Direct’ the discount sports brand retailer has big stores already but the new Oxford Street flagship is a three floor testament to sporting testosterone celebrating every activity from fitness and training, through to trekking and fishing with a sizeable assortment of fashion thrown in for good measure.

Welcome to the Nike House of Innovation: A Latin Adventure

Nike: Pitching into the World Cup fever that is embracing the globe is an opportunity that doesn’t come round that often, and in regions such as South America which hasn’t had a tournament on home ground for three decades, capturing the hearts and the Pesos of these soccer crazed countries is literally a once in a lifetime challenge.

Nowhere has the temperature been higher than in Chile, with a team to challenge and a journey to Brazil just hours away. The nation has gone World Cup crazy and Nike has responded with a House of Innovation, capturing crowds in Costanera, the capital’s largest shopping centre. In a space urban and industrial, dark and inviting the duel boots of Magista and Mercurial welcome the curious customer with state-of-the-art technology and football-of-the-table traditional entertainment.

The darkness opens up into an expansive arena with a centrepiece penalty shoot-out pitch where astro turf combines with internet surf for those endless moments between spot kicks. Beyond the internet bar, beneath the cross bar, Nike Football Club stands proud in a dedicated exhibition space where exclusive product rubs shoulders with rare memorabilia in a monochrome homage to the beautiful game.

Let the brand battle commence in a test of endurance that is sure to run and run.

Nike+ Club: Running on Emotion

Find your way to the top storey of Nike on Oxford Street and find the Nike+ Club, a haven for all things feminine.

As the tourist throng recedes floor by floor the atmosphere here is rarified, intimate and inviting. Nike leads the field in womens fitness and time spent here re-enforces not just the technical clothing, the customised shoes, the exclusive training gear in limited edition World Cup colours but a whole world of intereaction and engagement with its customers that leaves other retailers trailing behind.

The Nike+ Club is present is several flagship stores from nearby Covent Garden to the further outposts of Nike UK from Manchester to Glasgow, but here in London’ heart it finds its most defined incarnation.

Nike + Club is built around Running, with weekly classes from the stores entrance through the streets of Central London, like a spiders web unfurling its latex ambassadors across a range of routes for all abilities.

Oxford Circus supplements running with a variety of services and classes from Yoga to technical clothing fitting, and a running assessment centre to find the right shoe for you.

What Nike Club represents, more than the proverbial “third place” is an environment to relax and explore where taking part is most important and “first place” is reserved for all.

VM-unleashed works with retail clients on developing concepts for engaging and interactive store concepts…

Pinterest Gallery: Lefties Value of Digital Communication

Not so long ago Lefties was at the periphery of the Inditex empire, viewed generally as an outlet for the unsellable assortment cast down from Zara, Stradivarius and the like. Now Lefties is at the vanguard of value fashion, with its same low prices, but with an assortment that is now fashionable and desirable to a wider market.

Follow VM-unleashed! Ltd’s board Left of Centre Fashion: The Value of Digital Communication on Pinterest.

Left of Centre Fashion: The Value of Digital Communication

Not so long ago Lefties was at the periphery of the Inditex empire, viewed generally as an outlet for the unsellable assortment cast down from Zara, Stradivarius and the like. The poor relation, with a poor proposition for the poorer end of the fashion market.

Now Lefties is at the vanguard of value fashion, with its same low prices, but with an assortment that is now fashionable and desirable to a wider market. The latest store environments show the revolution full-circle, adding more value to the low prices, with a light environment, tressel tables and bespoke furniture and a revolution in digital communication.

Mannequin groups are complemented with large promotional images for hero price points, whilst a journey through the store introduces smaller digital promotions and dynamic price signage.

Most striking is the external logo, not only communicating the brand name but a host of promotional messages flashing from left to right, announcing to the world low prices, daily and weekly product heroes, promotional offers, and the arrival in the Spanish fashion scene of another serious contender in the value fashion market.

VM-unleashed work with retail businesses on visual communication strategies for stores.

Stand & Stare: Pull & Bear Take to the Road

The anti-corporate momentum builds…

as recognised brands balance the safety of recognition and loyalty with the excitement of individual assortments, personal enhancements and store environments that look like they come off the back of a lorry rather than the end of the corporate conveyer belt.

Pull & Bear, from the biggest brand house about, have a new store, urban and improvised, re-stressed and distressed. The logo is viewed through the glass blocked windows of the municipal shelter, whilst tiles and timbers, the remnants of a ruined landscape, are used to create the tables, fixtures and focal points.

The assortment is mixed with originality, imagination and unusual juxtapositions away from historical categories, whilst unit depth, table piles and the order of colour and fashion position are all for experimentation for the pleasure of the modern customers delectation. The abandoned Beetle drives a solitary path through brand convention as this innovative emporium tests the limits of brand conformity, and the battle for loyalty enters an ever more familiar territory.

…is your brand stuck in your corporate past, or responding to customer trends and forcing the market with innovative store environments and creative customer engagement?

Category: store experience