Twist of Fate: Louis Vuitton on a Different Level
An important catalyst in the re-invention of Selfridges was the phase 1 introduction of escalator wells at either end of the store, which with the central centrepiece of lifts and existing escalators transport customers on a myriad of customer journeys exploring every corner of every floor of the world famous emporium, opening up an unparalleled assortment of brands and attractions.
A new addition to the vertical transport fraternity is the addition of the unique Louis Vuitton twisting lift joining the 2 floors of the brand in a truly innovative and intimate way. The spectacular open structure reveals a golden lift that turns serenely as it makes its way from one level of luxury to another equally unparalleled Vuitton universe.
The lift is marked by two rotating display cases that transcend the space from floor to ceiling housing the highlights of the accessories collection and forming an appropriate guard of honour for the brand patrons as they make their way up to that great label in the sky.