Category: sales promotions & events
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Extra-Sensory Perception: Selfridges Sniff an Opportunity
As part of the recent Hello Beautiful event extravaganza at London’s Selfridges customers were invited to explore the world of personalised perfume at The Fragrance Lab. Individual profiling promised each participant a unique scent, created from the smells and aromas of childhood memories and adult experiences all combined, bottled and labelled with love. Dedicated…
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Insuring Success: Selling in Any Event
At the risk of being boring…. John Lewis outstanding performance never misses a trick to tempt and attract customers into spending in the UK’s favourite emporium. Once criticised for being static and staid, the retailer has built onto its enviable reputation for reliability and trust a new role as multi-channel leaders and a destination…
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Beautiful Windows: The Body & Soul of Selfridges
Selfridges signature statements have always been most beautifully expressed through its window campaigns. Hello Beautiful gave the retailer another enviable excuse to pull out all the stops, crank up the creativity and delivery its most mouth-watering displays for a while. In its finest traditions, each window explored an individual concept within a wider theme,…
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Boardwalk Catwalk: H&M Turns over a New Leaf
Seven stories of summer heaven await the seasonal shopper at H&M, Oxford Circus. In another nod to the far away football festival in the jungles of Brazil H&M brings the fashion forest to Europe, adorning its store with a flourish of leaves and garlands of green. Every floor is home to a showcase display greeting…
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Amazon River Island: Blowing the Whistle on the World Cup
No stone unturned on the perpetually flowing river-bed of life at River Island. At a time when ladies fashion stores may have turned to licking their wounds from a month fighting the football distractions of the Brazilian jungle, River Island embraced the colour and culture of the region, putting up a typically topical performance.…
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Play it Again Samsung: Kissed by Genius
Content is king, an adage that spans the ages, is still as relevant in a world of inconceivable delivery options, as it was for the first ever drawing. Novelty goes so far, and wonder a lot further, and Samsung takes that as far as anyone with their groundbreaking technologies. In an ingenious touch of…
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Sports Brands: Go Direct to Oxford Street
Sweet music for sports brand fans in the site of the old HMV on Oxford Street as Sports Direct opens its new flagship store. The discount sports brand retailer has big stores already but this three floor testament to sporting testosterone celebrates every activity from fitness and training, through to trecking and fishing with…
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Welcome to the Nike House of Innovation: A Latin Adventure
Nike: Pitching into the World Cup fever that is embracing the globe is an opportunity that doesn’t come round that often, and in regions such as South America which hasn’t had a tournament on home ground for three decades, capturing the hearts and the Pesos of these soccer crazed countries is literally a once in…