sales promotions & events Archives - Page 8 of 9

Archive by category "sales promotions & events" (Page 8)

Nike+ Club: Running on Emotion

Find your way to the top storey of Nike on Oxford Street and find the Nike+ Club, a haven for all things feminine.

As the tourist throng recedes floor by floor the atmosphere here is rarified, intimate and inviting. Nike leads the field in womens fitness and time spent here re-enforces not just the technical clothing, the customised shoes, the exclusive training gear in limited edition World Cup colours but a whole world of intereaction and engagement with its customers that leaves other retailers trailing behind.

The Nike+ Club is present is several flagship stores from nearby Covent Garden to the further outposts of Nike UK from Manchester to Glasgow, but here in London’ heart it finds its most defined incarnation.

Nike + Club is built around Running, with weekly classes from the stores entrance through the streets of Central London, like a spiders web unfurling its latex ambassadors across a range of routes for all abilities.

Oxford Circus supplements running with a variety of services and classes from Yoga to technical clothing fitting, and a running assessment centre to find the right shoe for you.

What Nike Club represents, more than the proverbial “third place” is an environment to relax and explore where taking part is most important and “first place” is reserved for all.

VM-unleashed works with retail clients on developing concepts for engaging and interactive store concepts…

Has “product” become a dirty word in your business?

“When to tell & when to sell!” Now there’s a question that has become hugely complex with the advent of the internet and social media. Indeed it could very well be argued that they are very much part of-

Carpe Diem: Seize every Nike opportunity

Think football, think World Cup, think leary overweight men in replica kits? Think again, think high technology fitness wear, think the colours of the world’s most famous football teams as you’ve never seen them before; think Nike World Cup, think opportunity and think innovation.

Irrespective of the World Cup feeding frenzy Nike has projected itself to the forefront of retail innovation, of store experience and merchandise development. The Federation Collection is playing to packed Galleries in Nike stores everywhere, an assortment of ladies fitness wear specially designed for the World Cup period, in the gold of Brazil, the tricolor of France and the red and white of England, with delicious design details commemorating the kit of each country’s most celebrated soccer moments.

Including the fairer sex in a truly commercial way, in a very much male orientated event is a true testament to Nikes forward thinking strategies and product focused branding.

Nike, seizing the day, seizing the opportunities, seizing the initiative.

VM-unleashed works with retail businesses to maximize the merchandise opportunities of events and seasonality.

Pinterest John Lewis: Never Knowingly Undertold.

Perfect timing as a noteable anniversary coincides with the best ever period for the UKs favourite retailer.

As at home in the omni-channel world as it once was in its humble drapers shop the retailer goes from strength to strength breaking commercial thresholds and competitors hearts.

Follow VM-unleashed! Ltd’s board Happy Anniversary: John Lewis Never Knowingly Undertold. on Pinterest.

John Lewis: Never Standing Still – A Story Never Knowingly Undertold

Celebrating in style, John Lewis pulls out all the stops as it collaborates and coordinates its way through its Never Standing Still Campaign marking 150 years of the famous retailer.

Across blogs, twitter, facebook, instagram and pinterest content has been created and developed with suppliers and partners, and from its loyal legions of shoppers from 9 to 90 if not the magic 150. Centre stage is the TV campaign, in its full glory a 3 minute celebration of activity as it grows with its customer from childhood to maturity through the 15 decades of change that have marked its evolution.

Drawing from the past, with a commercial foothold in the present the retailer has collaborated with some of its most loyal and longstanding partners such as Barbour and Paul Smith, developing heritage collections fit for the fashion kings of the here and now. The campaign includes many opportunities for interaction with twitter feeds inviting everyone to share their own experiences of Never Standing Still, as well as competitions for sharing their best John Lewis moments from both sides of the sales counter.

Wholesome and rounded, thoughtful and inspiring, the history of John Lewis never looked so good in the digital world.

Pull & Bear, Stand & Stare: Underwater Adventure

Something menacing lurks with intent on the sunshine shopping streets of Europe.

A threatening presence promises to lure in the unsuspecting passer-by, trapping the intrepid traveller in a kingdom of fashion, extracting a toll on credit cards and cash balances. Pull & Bear has gone to town on a sea adventure in its windows that cleverly recreates the “oceans’ deep” with a light touch that combines unwitting mannequins submerged in a sunshine sea, whilst shoals of shimmering fish and the occasional shark swim around their feet.

The window uses a full-width landscape video screen for its animated aquatic antics, drawing shoppers from far and wide to marvel at the maritime magic, and enter unwittingly into Pull & Bear’s fathoms of fashion.

Happy Anniversary: John Lewis Never Knowingly Undertold.

Perfect timing for John Lewis, as a notable anniversary coincides with the best ever period for the UKs favourite retailer.

As at home in the omni-channel world as it once was in its humble drapers shop the retailer goes from strength to strength breaking commercial thresholds and competitors hearts. To celebrate with style the flagship London store is bedecked in banners from head to toe, with exclusive products, special collaborations and limited edition bags in pastel blues, aqua greens and orange hues.

This store has a story to tell and the windows give a running commentary, a chronological dialogue to the events and innovations that have shaped the retailer from the 1860s. But this is not just some happy ending, but an ongoing saga, no overnight sensation but a timeless tale where the demons of downturns, the spectres of recession are vanquished and repelled, and where “once upon a time” turns always into “happy ever after.”

Life has never been better at John Lewis in a story never knowingly undertold.

Nike Pinterest Gallery of “His Magista is in Town:” A Beast of a Boot

A beast awaits for the unwitting soccer star too big for his boots.

In Nike Town there’s only one hero in a store that celebrates many, waiting to catch any passing would-be superstars tempted in by the promise of miraculous skills, fabulous footwork and a future in the fantasy world of football footwear. The Magista is the new “super-boot” from Nike, worn by the rich and famous from the privileged echelons of the glorious game.

Follow VM-unleashed! Ltd’s board His Magista is in Town: Nike’s Beast of a Boot on Pinterest.

Translating Success at JD: In situ in Espana

Riding high on unprecedented success in the UK market the JD recipe of sports fashion brands, fashion footwear domination and multi-buy promotions takes the logical leap from high streets to airports and latterly the lanes and boulevards of continental Europe.

This invasion of stealth reproduces the King of Trainers concept. The formula of trading the best brands and most inspirational icons around translates perfectly to the taste and languages of all nations, whilst the like of Nike, Adidas, Converse, Vans & Puma continue to develop their brand equity across the globe. The store format is familiar from Manchester to Madrid, the claim the same, and the success guaranteed for a retailer that focuses on selling to the customer exactly what they want, wherever they happen to be.