Category: assortment structure planning
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Urban Inspiration: “Your Coolest friend’s new place!”
Wandering around Urban Outfitters, for its customers, is like wandering around your coolest friend’s new pad – their bedroom, their living room, their record collection, their kitchen and most importantly their wardrobe. The defining attraction of Urban Outfitters is its distinct personality expressed through its often random but always eclectic mix of fashions, home accessories, music…
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Take a Video tour – “Gone Fishing!”: Satisfying Eddy’s Eclectic Taste!
Fish’s Eddy feeds the growing appetite for vintage, individual cookware products as an antidote to modern mass commercialism and product standardisation.
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“Gone Fishing!”: Satisfying Eddy’s Eclectic Taste!
In one of the strongest retail sectors in the world which has spawned such benchmark companies as Crate & Barrel, West Elm, Williams-Sonoma and Pottery Barn with their precision space planning & slide rule store presentation, there is another homeware retailer whose apparently chaotic store environment masks an equally shrewd commercial strategy. Fish’s Eddy feeds…
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Listening Booths: Playing a Popular Tune for the Local Crowd
Minimising assortment for the same or increased sales is the deal that soothes many a headache for an over-stretched buying team. More for less is a wise choice, but a risky and brave one for the ill-informed. Grocery stores exhibit the ultimate and most topical examples of the tailored assortment as every brand clamours…
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From Knightsbridge to Airbridge: Flying the Harrods Flag
Something has changed in the retail offer at Gatwick airport, South Terminal, as part of the enormous investment in the airport. Centre stage of the new development is Harrods. In the extensive store there are plenty of brands attracting the attention from Longchamps to Swarovski to DKNY but it’s the clever commercialisation of the…
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Pinterest Gallery: Lefties Labelling with Love
There may be devil in the detail but the rewards will definitely come well before heaven. Value retailing continues to expand its expertise and grow competence in areas traditionally well outside its remit. Follow VM-unleashed! Ltd’s board Brand Enhanced: Lefties Labelling with Love on Pinterest.