assortment structure planning Archives - Page 18 of 21

Archive by category "assortment structure planning" (Page 18)

Brand Enhanced: Lefties Labelling with Love

There may be devil in the detail but the rewards will definitely come well before heaven.

Value retailing continues to expand its expertise and grow competence in areas traditionally well outside its remit. Lefties leads the Iberian pack with expert enhancements that press all the added-value buttons, seams, adornments, tickets and labels.

Key to its new found capabilities Lefties has recognised and analysed the add-value hierarchy that makes it’s customers weak at the knees and falling over backwards to buy its bargain lines. In essence Lefties wastes no time, effort and investment in details that simply don’t matter in the value stakes, but knows from experience what ticks the ROI boxes.

Product labels are the current show stoppers adding a selection of sub-brand identities from the urban to the sophisticated, from the New England outdoors to the Old England indoors.

No more Lefties labels for forward thinking fashionistas, but a world of inspirations, carefully labelled with love.

VM-unleashed has worked with a variety of retailers identifying added-value drivers across their assortments, ensuring that investment in product is matched by return…

“Every product should have a story!” If a product doesn’t, even one based on convenience and price, then it has no place in the assortment. The retail brand is built on the proposition strength of these amalgamated anecdotes.

Carpe Diem: Seize every Nike opportunity

Think football, think World Cup, think leary overweight men in replica kits? Think again, think high technology fitness wear, think the colours of the world’s most famous football teams as you’ve never seen them before; think Nike World Cup, think opportunity and think innovation.

Irrespective of the World Cup feeding frenzy Nike has projected itself to the forefront of retail innovation, of store experience and merchandise development. The Federation Collection is playing to packed Galleries in Nike stores everywhere, an assortment of ladies fitness wear specially designed for the World Cup period, in the gold of Brazil, the tricolor of France and the red and white of England, with delicious design details commemorating the kit of each country’s most celebrated soccer moments.

Including the fairer sex in a truly commercial way, in a very much male orientated event is a true testament to Nikes forward thinking strategies and product focused branding.

Nike, seizing the day, seizing the opportunities, seizing the initiative.

VM-unleashed works with retail businesses to maximize the merchandise opportunities of events and seasonality.

Sometime Soon: Parfois plans for a Perpetual Summer

From a quiet corner of Portugal, in a land famous for exceptional quality and craftsmanship in leather goods, Parfois has developed a brand and a reputation that has taken it on a quiet adventure into 20 countries.

Its understated stores are calm and classic, a suitable setting for an assortment with is gentle on the eyes, beautiful to touch and a treat for the senses. From its authority in bags and purses an assortment has grown into jewellery and scarves, footwear and fashion accessories, always with the same natural beauty, crafted with care and attention to detail.

Walls reach high, enclosing the space in the subtle shades of leather and suede, or the tasteful shapes and silhouettes of necklaces, bangles, rings and earrings, with an injection of colour from scarves and fashion knitwear.

In this quiet time, Parfois’s perfect statements speak louder than words, shouting its international credentials from the rooftops of the world.

Ladies fashion: always the “black-widow spider” for menswear?

Do you have the problem of balancing the proposition of mens and ladies fashion? Fashion credentials do not always translate easily between genders. Particularly when a dominant female perception has been built for many years, the move to menswear can-

Power Player: Reebok Reefreshed, Reenergised

Hot on the Heels of Athleta, Reebok unveils its urban equivalent…

a hub for staying fit and fired in the hectic haze of modern life. the collection is focused and fashionable but overall highly functional for the street, the gym or the court, building on Reeboks heritage as one of the pioneers of performance sportswear.

Centrepiece of the store is the activity wall with clubs, training and personal fitness management, whilst footwear walls take centre stage in both mens and womenswear.

This store feels friendly, intimate and inviting, filled with invention and incentive for a fitter, fulfilled future.

The customer engagement and experience is essential to loyalty to a brand and a store.
Reebok reflects this retailer obsession with involvement where the product and the lifestyle come together.

Are there ways that your brand, your product and essentially your stores can create a lifestyle experience for your customers, keeping them happy and loyal?

Selfridges Denim Devolution: Browse the Pinterest Gallery

Destination denim stretched its legs and stepped out as the World’s largest dedicated denim studio.

No idle fascination this 2500 square metres throws a curved ball at the conventions of category collections with Selfridges claiming jeans from £11 to £11,000 in a range of over 11,000 pieces. Denim journeys unfold past acrobatic mannequins and parades of pillars bedecked in blue.

Follow VM-unleashed! Ltd’s board Legs 11: Selfridges Denim Devolution on Pinterest.

Balancing Act Up and Running: Go Directly to Sports

She Runs. He Runs.” is a new proposition on the footwear floor of Sports Direct, the discount leader in the European sports market.

Regularly criticised for its level of expertise and service, particularly in the footwear world where technical information and brand communication is essential in the buying process, it has teamed up with New Balance, specialist manufacturer of sports footwear.

With the strapline “Pound for Pound the best running shoes in the market” this footwear tie-up would seem to be a marriage made in value heaven. Prospective customers avail themselves of the electronic footwear machine which not only measures the size of shoe required but also grades feet by the height of their arch and the shape of the foot.

The resulting diaped diagnosis can then be matched to an extensive range of New Balance running shoes all coded and segmented by the appropriate shape and foot arch suitability.

With enough information for a qualified selection, ease of use and fast to act this initiative seems set to run for a while yet.

Cap in Hand: A New Era in Headwear

To be head and shoulders above a crowded category requires dominance of range and unparalleled choice.

A New Era has dawned in the competitive market for souvenir and sporting caps inspired by the vast array of US sporting franchises whose merchandisers market everything from replica kits, memorabilia and the ubiquitous baseball cap.

The central London store has an urban feel with brick wall to brick wall cap displays expanding the experience from sporting team allegiance to blockbuster films, superhero insignia, city branding from across the globe to a spectrum of smartly styled caps, free from fraternity in a striking colour spectrum.

The design cleverly hides available sizes in pull-out drawers behind the displays, shaving centimetres from the store, adding category claustrophobia and an even higher intensity to an unsurpassed assortment.

Hats off. Respect is Due.

Splendid Isolee: Courting the In-Crowd

The re-invention of the department store, a place that selects the best from the rest, finds another incarnation in the distinctly desirably shape of Isolee.

A generation on from the ground-breaking Colette, beckoning the Parisian partisan into a world of the coolest brands – the bijoux boutique, beauty emporium and couture cafe combination shows no sign of fading from the stylish streets of Europe.

Housed on 3 floors the basement beauty hall is home to both recognised and unusually attractive names like the fabled Aesop with its naturally Australian ingredients. Fashion injections are restricted to a handful of appropriate brands from Belstaff to Puma where the only criteria for inclusion are current coolness and an attraction to the discerning set.

The upper floor is home to household adornments, leisure and lifestyle accessories, and the icing on this highly decorated cake – the cafe and discrete delicatessen appealing to the particular taste that is the clientele of up-town Madrid.