Celebrating in style, John Lewis pulls out all the stops as it collaborates and coordinates its way through its Never Standing Still Campaign marking 150 years of the famous retailer.
Across blogs, twitter, facebook, instagram and pinterest content has been created and developed with suppliers and partners, and from its loyal legions of shoppers from 9 to 90 if not the magic 150. Centre stage is the TV campaign, in its full glory a 3 minute celebration of activity as it grows with its customer from childhood to maturity through the 15 decades of change that have marked its evolution.
Drawing from the past, with a commercial foothold in the present the retailer has collaborated with some of its most loyal and longstanding partners such as Barbour and Paul Smith, developing heritage collections fit for the fashion kings of the here and now. The campaign includes many opportunities for interaction with twitter feeds inviting everyone to share their own experiences of Never Standing Still, as well as competitions for sharing their best John Lewis moments from both sides of the sales counter.