retail brand heritage Archives - Page 12 of 13

Archive by category "retail brand heritage" (Page 12)

Soho Alive & Kicking: The Jimi Hendrix Experience

Soho returning to its roots as the 21st Century Jimi Hendrix experience returns to its streets, for a few weeks at least, with the Jimi Hendrix Pop-up

“People, Hell & Angels” is the latest and most authentic posthumous album from the 60’s guitar hero. And to launch the album a unique Pop-up shop has arrived just off Carnaby Street, in a music launch that captures the life & spirit of that bygone, psychadelic age.

The store is home to the entire Hendrix catalgoue collection, merchandise and memorabilia, but to really soak up the Hendrix experience visit the basement. Here Fender, the instrument of choice for the guitar great, has taken its home for 2 weeks, displaying its range of guitars, with hourly masterclasses on re-creating the Hendrix sound for any budding guitar greats.

A fitting tribute to Soho, and a fitting tribute to Hendrix, brought together again 50 years after.

Need help making the most of your heritage?
Undervaluing the role of the pop-up store?

And the Brand played on…merchandise and music in several movements.

And the Brand played on…merchandise and music in several movements. Whether composing displays or composing ditties, coordinating the blues, or singing them, the artistic side of retail life has invariably struggled to make its musical ends meet. “Art-

Fender Casting: Vendor-Varvatos in the Stratosphere

Jon Varvatos lays its musical card on the multi-channel table.

Cool by association as the brand immerses itself in the world of music. Green Day collaborate on fashion campaigns whilst Paul Weller performs exclusively in the Bowery Store. What the retailer lacks in genuine personality is more than made up for as it rubs up close to some of the most fashionable and eligable shoulders in Manhatten and beyond.

Are you associating your brand with the right people?
Is a little bit of them, rubbing off on you?

Varvatos Momentus : A Genus Genius

New York is awash with John Varvatos, from Converse collaborations to the distressed corners of Bloomingdales.

However on the eastside of the city discover the brand in its natural habitat lurking to surprise anyone passing The Bowery. The store is a temple to Rock ‘n’ Roll evoking the steamy atmospheres of underground clubs and crowded all night venues. The poster strewn walls evoke the great bands, reminiscing about historic improvised concerts and chance meetings with the hall of fame.

The store itself transforms into a venue with an intimate stage, set off with discarded instruments and the moodiest of lighting.

Is your heritage shining through the dust of the years?

Raw Refined Refreshed: At Its UnDoctored Best

Dr Martens: A brand blended to perfection.

New initiatives and collaborations add different dimensions to the celebrated boot brand. Brutus fashion evokes the spirit of a bygone age, tattoo adds new and fascinating features to stereotypical styles, whilst Agyness Deyn’s designs add bows, beauty and frivolity to the famous features.

Many paths followed to the Doctor’s House.
Dr Martens. On the move.

Should brand and designer collaborations be on your strategic maps

Mighty Martens: Straying Off the Beaten Track

It is no easy “feet” to keep a clear direction for a powerful brand identity, and also maximise opportunities for the product away from its safety zone.

Dr Martens illustrates intelligent imagination as its collection strays into dress shoes, formal shoes and casual boots whilst maintaining its distinct style and rawness. Classic silhouettes are re-incarnated with tantilising textures, finishes and patterns which are both at odds, yet in complete harmony, with this most celebrated of boot brands.

Do you need assistance in updating and galvanising your proposition, and your assortment?

Polarizing Opinion: RayBan’s Interactive Experiences

Function or Fashion – The Rayban site cuts through the murk to herald on of the worlds strongest brands.

The world’s most desirable sunglass brand wades in with interactive films and imagery to explain and demonstrate the power and benefit of its polarizing lenses. The user can not only control the view, and the angle to the sun, but then apply and remove the polarizing filter for the user to experience the difference in glare & clarity. And never a snrinking violet the Rayban site shows off its fashion and styles with limited edition styles inspired by the brands rich heritage.

Having trouble communicating your product?
Perhaps you need to show off a little more!

“Invisible, impersonal and increasingly international commerce has played well into trusted hands of trusted brands, and laid open the way for well-known labels to take their place at the new omnichannel table.”

“Where there is muck, there is brass. Untold Riches of a Humble Past”

Pinterest Gallery: Fancy Footwork: Asics Speak for Feet

Follow VM-unleashed! Ltd’s board Fancy Footwork: Asics Speak for Feet on Pinterest.

Soho returning to its roots as the 21st Century Jimi Hendrix experience returns to its streets, for a few weeks at least, with the Jimi Hendrix Pop-up

A fitting tribute to Soho, and a fitting tribute to Hendrix, brought together again 50 years after.

Need help making the most of your heritage? Undervaluing the role of the pop-up store?

Need help making the most of your heritage?
Undervaluing the role of the pop-up store?