store experience Archives - Page 17 of 23

Archive by category "store experience" (Page 17)

Irregular Heartbeat: The Life & Soul of Footwear

In the heart of Carnaby Street, at the centre of Soho is a footwear store that embodies and embraces the entrepreneurial spirit and ethos of excitement of the area like no other.

Irregular Choice will set the pulse racing of anyone on the prowl for individual and exciting footwear. 600 footwear ideas a year come from the creative mind of Dan Sullivan the inspiration and energy behind the brand.

The store embraces this individuality and breaks away from the blandness and banality of many footwear retailers, as sequined walls, iconic graphics, bold prints and patterned places create the perfect setting for ones mans vision of what fashion footwear should be.

Take a tour around Uniqlo “the UFO that landed in NYC!”

The new 5th avenue Uniqlo store is as impressive a brand statement as you could ever wish to see. The store is spread over 4 floors which are used to create a jaw-dropping entrance where the full store height is awash with colour and excitement.

“UFO lands in NYC!”: Uniqlo’s Universal Appeal

Uniqlo is on an international mission from its Japanese heartland to become truly an international fashion destination. It is already the 4th biggest fashion retailer after Inditex, H&M and the GAP.

The new 5th avenue store is as impressive a brand statement as you could ever wish to see. The store is spread over 4 floors which are used to create a jaw-dropping entrance where the full store height is awash with colour and excitement.

The customer is taken on a definitive journey, firstly up 3 floors on an escalator into the sky. The customer then enters the main store through an illuminated corridor where best sellers, classics and image makers are presented with enticing graphics and flashing LEDs.

The collection is displayed through a series of rooms where the product grouping is still largely in the traditional Uniqlo categories.

However silhouettes are brought together on mannequins and focal displays and the collection also includes coordinated themes for women.

Hero categories have special status such as the mezzanine floor dedicated to the Uniqlo T-shirt and displays in museum fashion all of the designs and characters that have been used on the T-shirts over its history.

Uniqlo is developing a multichannel presence where its focus is currently to create an international fashion community.

On websites and mobile platforms an international audience recommend and model inspirational ways that customers can mix and coordinate the range of Uniqlo classics and new fashion pieces.

Watch this space. you won’t be able to take your eyes off it!

Proof of the Pudding: “Rice is certainly not skin deep!”

Cast away those pungent memories of school dinner halls – the world has changed. Scratch the surface and “rice is certainly not skin deep.”

Rice to Riches takes a staple of world diet and explodes it into popular culture with imagination, humour and a degree of good taste. If its possible to do so it communicates rice pudding with “its tongue …in its cheek” – don’t try that one at home!

Brand communication both in the stores and on the website carries a “tone of voice” which is fun, friendly and a little challenging at times. It succeeds in propelling the scourge of many a school dinner into a desirable and versatile fast food.

The assortment offers many imaginative and, it has to be said, delicious flavours and combinations with fruit, nuts, preserves and sauces.The temptation to explore and experiment is irresistible. Although don’t expect to be walking that quickly away from the restaurant t the end of your experience.

Rice to Riches is an exercise in idea development. The concept is fully coordinated across channels allowing customers to buy in store, click & collect or have the Rice delivered to your door. Something to consider for Valentine’s Day perhaps.

The brand is beautifully extended across the format into spoons, bowls and rice accessories to maximize completely a simple yet unique concept.

Visit the Rice to Riches experience when you’re in New York and get your just desserts!!

Take a Video tour – “Gone Fishing!”: Satisfying Eddy’s Eclectic Taste!

Fish’s Eddy feeds the growing appetite for vintage, individual cookware products as an antidote to modern mass commercialism and product standardisation.

Listening Booths: Playing a Popular Tune for the Local Crowd

Minimising assortment for the same or increased sales is the deal that soothes many a headache for an over-stretched buying team. More for less is a wise choice, but a risky and brave one for the ill-informed.

Grocery stores exhibit the ultimate and most topical examples of the tailored assortment as every brand clamours to convert from the massive megastores to the convenience and cost-efficiencies of the smaller format. However without the attraction of the wider choice, or the lure of the lowest basket price in town, many retailers must strive to add-value and benefit to the edited assortment through service, selection and the store experience.

Booths supermarkets serve local communities and limited catchments increasingly from decreasingly sized stores, with a focused offer built from sales analysis and customer research in a continuous virtuous cycle of refinement and replenishment.

The icing on the cake of popular demand is whipped together from price comparison promises, outstanding fresh-counter service, in-store exclusives, product tastings and demonstrations and the advantages of the store loyalty card.

Complete the creation with a sizeable portion of history and heritage, and for the correct customer loyalty and patronage can be bought for the right price, the value-added price, which makes the lowest price no bargain at all.

Pre-Rapha-lite Revolutuons : Art on Two Wheels

The Rapha showcase store in London’s Soho lives the beautiful life on 2 wheels and is a meeting place, a discussion point, a destination for reverence of the ultimate cycle brand.

Customer experience is core as product excellence blends with expertise and adrenaline for an atmosphere of true-life experiences and coffee with conviviality as cycle life finds a new home.

Community clamour has already actioned a coffee recycling with an extension of the café, with wider menus, expanded capacity and more creature comforts to entice and entrap the curious cyclist and the engrained enthusiast.

Doing the doing, walking the walk, cycling the road and drinking the coffee have become the essential brand component in Selling the sell.

Extra-Sensory Perception: Selfridges Sniff an Opportunity

As part of the recent Hello Beautiful event extravaganza at London’s Selfridges customers were invited to explore the world of personalised perfume at The Fragrance Lab.

Individual profiling promised each participant a unique scent, created from the smells and aromas of childhood memories and adult experiences all combined, bottled and labelled with love. Dedicated window spaces and part of the Wonder Room were taken over to create a personal space that was to be, for one month, forever everyone’s own intimate part of Selfridges.

The Fragrance Lab, as always with London’s most imaginative retailer, was part of a much wider series of shows and collaborations celebrating with wider wonders of sensory beauty.

Concepts on a grand scale and experiences of an individual level, the clever combination that always make Selfridges so much more than just a 3-day eventer.

VM-Unleashed monitors, benchmarks and celebrates best practice to provide the most relevant and expert analysis & conclusions.

Sweet Sounds for UrbanEars: Colour in a World of White Noise

A simple store speaking louder than words makes the action of listening a pleasure and an experience.

UrbanEars is a concept in listening from Scandinavia, an ergonomic and aesthetic sound sensation for all the world to enjoy. The concept is based around colour , sound quality and the pleasure of wearing headphone in the office, on the train, commuting on your bike or on a plane.

The store presents its product as individual heroes, each which its intrinsic features and sound philosophy combined with a rainbow of colour tone, or a sound block of blue and red or green.

The hero presentation is complete with a spectrum of distinctive and desirable boxes creating and delivering colour in a world of white noise.

Colour is always considered the most powerful visual display tool.
Here Urbanears uses the familiar spectrum of colour developed by Apple and taken up by a myriad of retailers and brands from Mini to Morphy Richards.

Is there an opportunity for colour in your business?
Do you live in a grey world?

VM-Unleashed monitors, benchmarks and celebrates best practice to provide the most relevant and expert analysis & conclusions.

Insuring Success: Selling in Any Event

At the risk of being boring….

John Lewis outstanding performance never misses a trick to tempt and attract customers into spending in the UK’s favourite emporium. Once criticised for being static and staid, the retailer has built onto its enviable reputation for reliability and trust a new role as multi-channel leaders and a destination for newness, ideas and seasonal inspiration.

An average days heralds a showcase of design classics, new seasons styles, value ideas for new kids on the University blocks and the additional reassurance of trusted insurance for all your precious purchases.

Do you need help making the most of event opportunities?

VM-Unleashed monitors, benchmarks and celebrates best practice to provide the most relevant and expert analysis & conclusions.

In the heart of Carnaby Street, at the centre of Soho is a footwear store that embodies and embraces the entrepreneurial spirit and ethos of excitement of the area like no other.

The new 5th avenue Uniqlo store is as impressive a brand statement as you could ever wish to see. The store is spread over 4 floors which are used to create a jaw-dropping entrance where the full store height is awash with colour and excitement.

Uniqlo is on an international mission from its Japanese heartland to become truly an international fashion destination. It is already the 4th biggest fashion retailer after Inditex, H&M and the GAP.

Watch this space. you won’t be able to take your eyes off it!

Cast away those pungent memories of school dinner halls – the world has changed. Scratch the surface and “rice is certainly not skin deep.”

Visit the Rice to Riches experience when you’re in New York and get your just desserts!!

Fish’s Eddy feeds the growing appetite for vintage, individual cookware products as an antidote to modern mass commercialism and product standardisation.

Minimising assortment for the same or increased sales is the deal that soothes many a headache for an over-stretched buying team. More for less is a wise choice, but a risky and brave one for the ill-informed.

Complete the creation with a sizeable portion of history and heritage, and for the correct customer loyalty and patronage can be bought for the right price, the value-added price, which makes the lowest price no bargain at all.

The Rapha showcase store in London’s Soho lives the beautiful life on 2 wheels and is a meeting place, a discussion point, a destination for reverence of the ultimate cycle brand.

Doing the doing, walking the walk, cycling the road and drinking the coffee have become the essential brand component in Selling the sell.

As part of the recent Hello Beautiful event extravaganza at London’s Selfridges customers were invited to explore the world of personalised perfume at The Fragrance Lab.

Concepts on a grand scale and experiences of an individual level, the clever combination that always make Selfridges so much more than just a 3-day eventer.

A simple store speaking louder than words makes the action of listening a pleasure and an experience.

The hero presentation is complete with a spectrum of distinctive and desirable boxes creating and delivering colour in a world of white noise.

Colour is always considered the most powerful visual display tool. Here Urbanears uses the familiar spectrum of colour developed by Apple and taken up by a myriad of retailers and brands from Mini to Morphy Richards.

Is there an opportunity for colour in your business? Do you live in a grey world?

At the risk of being boring….

Do you need help making the most of event opportunities?

Colour is always considered the most powerful visual display tool.
Here Urbanears uses the familiar spectrum of colour developed by Apple and taken up by a myriad of retailers and brands from Mini to Morphy Richards.

Is there an opportunity for colour in your business?
Do you live in a grey world?