social savvy Archives - Page 6 of 7

Archive by category "social savvy" (Page 6)

A Sonic Site for Sore Eyes is Music to Your Urbanears

The myriad of messages are presented in a beautifully simple and stylish way allowing the customer to select by lilac, lemon or whatever hue is particularly you.

Limited editions combine function and fashion, with the superbly subtly coloured Pumpkin capturing amber audio ambiance ideal for your autumn activities.

Environmental credentials are encapsulated by Platten, where every re-constructed headpiece comes complete with coordinates for your own 5sqkilometres of protected Costa Rican forest packed with rare butterflies, beautiful bugs and special spiders.

On every level UrbanEars is a brand to get your head around.

Every hero has a story!
If you have products that haven’t got a story, have you got a product at all?

VM-Unleashed monitors, benchmarks and celebrates best practice to provide the most relevant and expert analysis & conclusions.

Creative Souls of Fashion@ ASOS’s Fashion Finders

The mother of online fashion becomes a cradle for the daughters of today’s trends and looks.

In the ASOS Fashion Finder what was editorial and schedules has become responsive and dynamic in what is becoming the most informative and engaging relationship between any retailer and its customers.

Revolutionising and re-mixing the magazine formula the retailer sets the broad calendar of fashion seasonality, events and trends mapping out the expansive landscape in readiness for its readers and buyers to populate it with ideas, creations favourites and inspirations.

The role and relationship between ASOS and its advocates is symbiotic and sophisticated as the contributors change hats between buyers and sellers, between creators and admirers and between passive browsers to dynamic contributors. ASOS gives the best contributors the exposure and opportunity to develop through several embryonic stages from Style Rookies to Rising Stars and beyond.

ASOS keeps a firm hold on commercially strategic content, but down to the second-by-second live fashion feed, this is a startling tribute and testament to the creativity of the consumer.

VM-unleashed works with retail businesses to create inbound retail marketing calendars combining off-line and online inspiration and opportunities.

Primania: Primark’s Personal Promotion Machine

E-commerce is not for every retailer, but social marketing certainly is.

Primark has experimented with online selling in collaboration with ASOS, but with an average item value so low the economics just didn’t add up. So how can the Primark retail powerhouse engage with the digital world and sell to a wider audience?

Along comes Primania at the forefront of social sharing and social selling, in a digital model that is perfect for a mass market value performer, hell-bent on an international invasion across Europe and now to the US. Blurring the boundaries of retail, marketing, PR and advertising Primania combines the “available to all appeal” of its assortment with the endless appetite for self-promotion.

The idea is huge, but the concept simple as customers sign-in, creating their personal bios, and then upload themselves with their Primark fashions.

The social scenarios continue with looks and outfits favourite and scored, and also the opportunity for any budding fashionistas to propel their profile to the level of guru, followed and revered across the networks.

Primania is used as part of the Primark site, pruned back to latest looks, ethical credentials and store location, with Primania, like its protégées, the real stars of the Primark rollercoaster.

VM-unleashed works with retailers to create social network strategies for engaging and selling to their customers…

Has “product” become a dirty word in your business?

“When to tell & when to sell!” Now there’s a question that has become hugely complex with the advent of the internet and social media. Indeed it could very well be argued that they are very much part of-

John Lewis: Never Standing Still – A Story Never Knowingly Undertold

Celebrating in style, John Lewis pulls out all the stops as it collaborates and coordinates its way through its Never Standing Still Campaign marking 150 years of the famous retailer.

Across blogs, twitter, facebook, instagram and pinterest content has been created and developed with suppliers and partners, and from its loyal legions of shoppers from 9 to 90 if not the magic 150. Centre stage is the TV campaign, in its full glory a 3 minute celebration of activity as it grows with its customer from childhood to maturity through the 15 decades of change that have marked its evolution.

Drawing from the past, with a commercial foothold in the present the retailer has collaborated with some of its most loyal and longstanding partners such as Barbour and Paul Smith, developing heritage collections fit for the fashion kings of the here and now. The campaign includes many opportunities for interaction with twitter feeds inviting everyone to share their own experiences of Never Standing Still, as well as competitions for sharing their best John Lewis moments from both sides of the sales counter.

Wholesome and rounded, thoughtful and inspiring, the history of John Lewis never looked so good in the digital world.

Nike Pinterest Gallery of “His Magista is in Town:” A Beast of a Boot

A beast awaits for the unwitting soccer star too big for his boots.

In Nike Town there’s only one hero in a store that celebrates many, waiting to catch any passing would-be superstars tempted in by the promise of miraculous skills, fabulous footwork and a future in the fantasy world of football footwear. The Magista is the new “super-boot” from Nike, worn by the rich and famous from the privileged echelons of the glorious game.

Follow VM-unleashed! Ltd’s board His Magista is in Town: Nike’s Beast of a Boot on Pinterest.

Rules of Engagement: Game Changing Louis Vuitton

Not for the first time, it has taken a traditional brand to demonstrate how new technology and social engagement can enhance a reputation, communicate a product line and win over the hearts of both new and old alike, with humour, interaction and fun.

To promote its collection of leather cases for iphone, pads and books the brand has gone back to the heritage of computer games into the memories of its core customer, adding a new touch and freshness that will appeal to the sons and daughters of the rich & famous. In a combination of space invaders and video tennis Loius Vuitton uses cases as spacemen, destroyed at will in the defence of good taste and beautiful products.

The landing page is, as ever, beautifully created with a demonstration video, product information and of course the game itself in three levels of difficulty. This is not child’s play, but Louis Vuitton makes the game of social engagement look easy as it sweeps to victory in the power world of luxury brands.

Soho Alive & Kicking: The Jimi Hendrix Experience

Soho returning to its roots as the 21st Century Jimi Hendrix experience returns to its streets, for a few weeks at least, with the Jimi Hendrix Pop-up

“People, Hell & Angels” is the latest and most authentic posthumous album from the 60’s guitar hero. And to launch the album a unique Pop-up shop has arrived just off Carnaby Street, in a music launch that captures the life & spirit of that bygone, psychadelic age.

The store is home to the entire Hendrix catalgoue collection, merchandise and memorabilia, but to really soak up the Hendrix experience visit the basement. Here Fender, the instrument of choice for the guitar great, has taken its home for 2 weeks, displaying its range of guitars, with hourly masterclasses on re-creating the Hendrix sound for any budding guitar greats.

The myriad of messages are presented in a beautifully simple and stylish way allowing the customer to select by lilac, lemon or whatever hue is particularly you.

On every level UrbanEars is a brand to get your head around.

Every hero has a story! If you have products that haven’t got a story, have you got a product at all?

The mother of online fashion becomes a cradle for the daughters of today’s trends and looks.

ASOS keeps a firm hold on commercially strategic content, but down to the second-by-second live fashion feed, this is a startling tribute and testament to the creativity of the consumer.

VM-unleashed works with retail businesses to create inbound retail marketing calendars combining off-line and online inspiration and opportunities.

E-commerce is not for every retailer, but social marketing certainly is.

The idea is huge, but the concept simple as customers sign-in, creating their personal bios, and then upload themselves with their Primark fashions.

Primania is used as part of the Primark site, pruned back to latest looks, ethical credentials and store location, with Primania, like its protégées, the real stars of the Primark rollercoaster.

VM-unleashed works with retailers to create social network strategies for engaging and selling to their customers…

Celebrating in style, John Lewis pulls out all the stops as it collaborates and coordinates its way through its Never Standing Still Campaign marking 150 years of the famous retailer.

Celebrating in style, John Lewis pulls out all the stops as it collaborates and coordinates its way through its Never Standing Still Campaign marking 150 years of the famous retailer.

Wholesome and rounded, thoughtful and inspiring, the history of John Lewis never looked so good in the digital world.

A beast awaits for the unwitting soccer star too big for his boots.

Not for the first time, it has taken a traditional brand to demonstrate how new technology and social engagement can enhance a reputation, communicate a product line and win over the hearts of both new and old alike, with humour, interaction and fun.

Soho returning to its roots as the 21st Century Jimi Hendrix experience returns to its streets, for a few weeks at least, with the Jimi Hendrix Pop-up

A fitting tribute to Soho, and a fitting tribute to Hendrix, brought together again 50 years after.

Need help making the most of your heritage? Undervaluing the role of the pop-up store?

Every hero has a story!
If you have products that haven’t got a story, have you got a product at all?

Need help making the most of your heritage?
Undervaluing the role of the pop-up store?