Category: social savvy
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Raw Refined Refreshed: At Its UnDoctored Best
Dr Martens: A brand blended to perfection. New initiatives and collaborations add different dimensions to the celebrated boot brand. Brutus fashion evokes the spirit of a bygone age, tattoo adds new and fascinating features to stereotypical styles, whilst Agyness Deyn’s designs add bows, beauty and frivolity to the famous features. Many paths followed to the…
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Summer Loved: Kidston Calm & Collected
Cath Kidston captures the calmness and coolness of a British summer like no one else. The mood and feel is sublimely caught from every polka dot top of the home page to every striped bottom of the blog postings. And whilst every detail is in character the site also packs a commercial punch, with drop-dead,…
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Furla Lining: Looking inside the Bag
Story Linings. Furla bring their world alive, communicating to a wider audience, with different tones and different tongues. The new “hero” Candy takes an oriental tour to the fashion capitols of the Far East, finding fame and fortune on the arms of the Candy converted. WonderFurla takes to the streets to explore the looks that…
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Great Yarns: The Untold Riches of a Humble Past
In a world of future uncertainties, yet high on nostalgia, heritage, vintage and the warmth & security of the rose-coloured past, there’s an immeasurable wealth in bringing back the past to bear the fruits of future commercial success. Lyle & Scott is no fabrication, but the genuine material, and communicates attractively and intelligently its heritage…
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Happy Landings: Home is where the Hackett Heart is
No discount diva. The doyen of satirical style drives traffic through its doors with its usual combination of charm and whimsical wit. Street theatre adds drama to a significant sojourn into the world of flagship stores. Social media combine with physical presence to drive anticipation, promote celebration and invite the world to a star studded…